The YouTube player loads only after you click. Alternative: open the original directly on YouTube.
everything from Alex Hormozi ›
Key takeaways
- And I would say that many of you guys have heard my rule of uh one avatar, one product, one channel until you get to a million dollars a year.
- Now, if you're in, I would say, an A or B market, you could totally just do that to get to to get to a million a year.
- If you're in like a C or D market, so I would say I don't know what the numbers are there, but I'm assuming it's probably like less than 50,000 people in like a 10 mile radius of where you're at.
- If you're at less than 50, then you're going to probably need to use more than one channel to get customers because there's just there's just not as many people.
Chapters
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00what you can actually do to expand how much you can make with just a single location. So number one is you can expand your actual location. So that means you knock down walls, you add seats, uh you just increase efficiency. Like how can I get more um from my existing four walls? How do I get more out of it? Like for me um when I started getting too crowded at my first gym, I you know cut the class times from 45 minutes to 30 minutes. Um and by doing that, I got you know one and a half times more classes in. I cut out the like breaks between classes. So again, I could fit more people in. I could also extend and open more hours. All of those things expand your existing location.
0:38The second thing that you can do is what I just walked through, which is you add more channels. So, okay, you're posting on Instagram. Are you posting on X? Are you posting on YouTube? Are you posting on Facebook? Are you posting on Tik Tok? Like, you expand channels. And I would say that many of you guys have heard my rule of uh one avatar, one product, one channel until you get to a million dollars a year. The only exception to this is sometimes local businesses. Now, if you're in, I would say, an A or B market, you could totally just do that to get to to get to a million a year. If you're in like a C or D market, so I would say I don't know what the numbers are there, but I'm assuming it's probably like less than 50,000 people in like a 10 mile radius of where you're at. If you're at less than 50, then you're going to probably need to use more than one channel to get customers because there's just there's just not as many people. You have to you have to saturate that tiny market by getting in in front of more people in more places. The third thing that you can do is you open another location.
1:39So, you can expand the current one. You can add channels to drive even more into the current one, but at a certain point, you're going to max out your four walls. Um, and so you just open a new spot. And I see that as um the eventuality of most these businesses. And I think this is kind of interesting because a lot of people feel like they're like, I don't know if this is $100 million opportunity. It's like, well, yeah, your one store isn't a $100 million opportunity, but you being able to duplicate and nail the model in and then scale the model absolutely …