The YouTube player loads only after you click. Alternative: open the original directly on YouTube.
everything from Alex Hormozi ›
Key takeaways
- People want to start a new business when they run into a problem that they don't know how to solve in their current business.
- [music] And so the biggest threat to the business is the second and third reasonable problem to solve, which will give you incremental returns.
- But that's where all the returns come is from being willing to go into the things that you don't know how to do and have faith that you're going to figure it
Chapters
-
0:00
Abschnitt 1 People want to start a new business when they run into a problem that they don't know how to solve in their current business.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00People want to start a new business when they run into a problem that they don't know how to solve in their current business. And so rather than solve the most important problem that has the highest return, they're not willing to deal [music] with that uncertainty and then decide to solve a second or third most important problem instead. [music] And so the biggest threat to the business is the second and third reasonable problem to solve, which will give you incremental returns. Your wife won't bother you. Your your your employees won't say, "This makes no sense." But the reality is you're not [music] going to get the outsized return you want because you're not working on the big hairy problem. And typically those problems have uncertain outcomes in terms of how long it'll take for you to learn it and what'll happen once you do solve it. But that's where all the returns come is from being willing to go into the things that you don't know how to do and have faith that you're going to figure it …