"How Do I Get a Competitor to Teach Me?"

0:00Hey Alex, if you can pay for a specific knowledge skills and want to learn one-on-one, how would you approach someone in the same industry since they're likely competitors and might not want to share? So, important question. Um I I've learned from two people uh typically not competitors. They're usually not willing to just give you their secrets. Um so, I like learning from outside of people who literally just teach for a living, right? Outside of those obvious answers, um our number one vendors. So, people who serve your type of avatar. So, let's say you're a painter and you find an agency that's helps painters get leads, I would offer to pay them double what they currently charge to learn the thing and then sell them on the fact that listen, I'm sure your turn is you know, your average stick is 6 month or or 9 months and like I'll be worth more than that and then I would just pay you the same amount after the fact just for consulting.

0:50Um and if you do that for enough people, you'll have somebody who's willing to to to take the offer. That's number one. The second way, and the way that you sell it is time on task, by the way, which is you say, "Listen, I'm sure that what you would end up doing is like you check my account, you know, twice a week or you know, so this is how I'd reverse sell it. You say, "Hey, I'm a painter, you do lead gen. Okay, how much time are you going to put on my account?" At this point, because they're selling you, they're going to say a lot of time, right? And so, they're going to be like, "Oh, I check your account daily and then, you know, we have a weekly one-on-one." You're like, "Okay, cool.

1:20So, I want to do all of that stuff except when you check daily, I just want to be there, so just tell me when you do it. Um and I want to be the one to click the buttons and when we do the daily, you know, the weekly one-on-one, I just want feedback so I can understand the decision-making process and I'm willing to pay the same or more in order for you to do that, but it takes no extra time for you. I'm just going to get more value from it." That's the idea. That's the pitch to a vendor. If you want to go to a competitor, you will absolutely be able to learn from a competitor if you do it in a market that that you're not in. So, when I had my gyms in California, I went to different gyms that were not in my local area and those gym owners were happy to help me out and I also said I was willing to share anything that I knew, um, to help them out.

1:59I didn't have to pay them. They said they'd do it, uh, because I was also young and typically older business owners, if they don't see you as direct competition, which being young helps and not being in their area double helps, uh, they were willing to just put me under their under their wing. And so, I got a lot of help from early, uh, gym owners, which is also why I make this content because many people helped me out, uh, on my way. And many people did it for free. Some didn't, but many did it for free. If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so, you can click here and you can check it out. Again, absolutely free. And since you're a business owner, I appreciate you and, uh, enjoy.