The Real Reason You Can't Make Trade-Offs

0:00I've I've given a tremendous amount of thought to trade-offs and I really think it comes down to that is that people are just unwilling to make trades. >> Why? Experientially, why? >> Because we want everything.

0:21And when we get everything we wanted, we no longer want it because we have it. And I think there's this amazing comedian and I think his name's Conan. I'm going to mess it up, but he says he has this awesome bit on this. It's like more philosophy than comedy. And he says all the joy's in the getting. He's like, but once you get it, you just have it. He's like, "And getting so much better than having. Having is like, but the only thing worse than having is losing."

0:48And then you lose it, all you want is to have it again. Um it's like a 2-minute bit and and he's like, "You know, you don't you don't get kids, you have kids." And he's like, "You are have. And that is why you will never be satisfied." >> [laughter] >> But yeah, you only either live in the desire or in the have. Yeah, and the have is unsatisfactory and the desire is always compelling and out of reach. >> Laila um has been talking to me about this more recently where she's like, you know, the things that that make you us etc. like very good at business is always seeing where things could be better, where things could be improved.

1:25And it's this incredibly you said it earlier, these habits that have been reinforced, these grooves of behavior that lots of water has run through, right? Um and being able to live life with two modes, I find incredibly difficult, which is like all I am in one part of my life is dissatisfied and seeing the imperfections in what we do.

1:50And then the key to satisfaction of life is saying everything is great. >> [laughter] >> Or rather, I accept everything as it is and I do not wish to change it. Um and I think that conflict is I would just say just one that I I've not conquered. Just one that I >> about problem to be managed, not paradox to be solved. >> Yeah, that kind of Yeah, exactly. It's a it's a problem to be managed, not a dichotomy to be solved. Yeah. Yeah, I don't I don't I don't I think many of these things like there there is no uh oh, number 42, that's the answer.

2:19Like that is the answer to this. I think there we just we do the best we can and I think again to the question that that started with, which is why do people have such a hard time with trade-offs? Um which is that the trades we don't want to make the trade. We want to be able to date everyone and have the benefits of a committed relationship. And when you begin to walk down one of those paths and see the other one start fading into the distance, people have an emotional reaction and then they change course and then they flip-flop back and forth between these two things, but then they never actually get to realize any of them.

2:50>> Because loss is more painful than gain. Uh if you lose £5, it is more painful than finding £5. And that means that you're always going to try and avoid loss as opposed to expedite gain, even if you would be happier by doing that, because the pain of the loss is always going to be felt more more. >> And probably short-term, long-term. Yeah, as well.

3:14>> Yeah, Bill Perkins has got this line. He says people will endure years of misery to avoid a couple of min- minutes of pain. >> If you like this video and you're a business owner who wants to break through your current revenue ceiling, I just sold every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling road map that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free and since you're a business owner, I appreciate you and enjoy.