Why the Path to Exceptional Is So Lonely

0:00We have to be willing to do exceptional things in isolation and deal with the pain of rejection. Um and some of rejection isn't people saying no, I don't want to buy from you. Some of rejection is people just rejecting your behavior, rejecting who you're becoming, rejecting the choices that you're making. Um and I think that rejection often times is harder because it often surfaces as snide remarks, >> Mhm. >> jokes that are demeaning, that have a little bit too much edge to them, like a little bit too much truth.

0:27>> Or even just being excluded, a more silent version of that, not com- omission, but omission. >> Mhm. >> Ah, we won't invite them out. >> Yeah. >> Oh, you you you turned up to squash practice. I didn't know it was on. I just thought that I don't know, did you guys not tell me? Ah, yeah, well, all right, come on, join. >> Yeah. There's those moments. And I think those moments are very painful. Um but you you trade those moments for the many moments when you're at home alone looking at your life around you and saying this is not what I want.

0:58>> to be here. >> Right. I don't want to be here. I don't want to be who I am. >> And I don't want to be there with them, either. >> Right. And so it's no man's land. Um and I think that that is like the beginning of the metamorphosis, it's the beginning of the transformations. >> The single most powerful idea that me and you have come up with the lonely chapter, by far, by far. And I think the reason that it speaks to people is that the amount of doubt that you have to endure when doing this for the first time, when nobody around you understands what you're trying to do, when you're actively being discouraged from making changes, and you have no promise of glorious success on the other side of it, is one of the most perfect cocktails of pain and discomfort that you can go through.

1:39>> And this happens on every mountain. So, it happens on your first mountain, and it happens on your second mountain. Like if you are you achieve some level of success that everyone around you deems as successful enough by their standards, not yours, when you pursue the next summit, they then all of it begins again. The machine begins again. >> I actually think that for a lot of people the first big lonely chapter that they will feel will be after that first success. Because for a lot of people, the first success is done within the frame that they're already inside of.

2:10They get to the top of it, realize it wasn't what they wanted, and then some people decide to go back down. Uh maybe some people don't need to go up the first mountain to realize they're somewhere they don't want to be. But for a lot of people, especially people that are driven and and pushed toward excellence, I think they actually have to get there within This is my story, right? Getting one of the biggest events companies in the UK, running an organization that is cool and fun and I got to define and I was the boss and everybody knew me and there's some wealth and some status and some freedom and there's girls.

2:43>> [sighs and gasps] >> Everybody's telling me that this is something that I should be happy about and satisfied with. And for some reason it didn't feel right. And the only way to try and find something new is to let go of something that everybody else is telling you is something that you should want. >> Local maximums. And it's like the furthest up they can see up the mountain. And then when you get to that new local maximum, you have a different perception than they do and you can see the next peak and they can't.

3:14>> Some people don't need to go up the peak, but I think a lot of people do. >> If you like this video and you're a business owner who wants to break through your current revenue ceiling, I just filled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free. And since you're a business owner, I appreciate you and uh enjoy.