How Do I Write a Video That Actually Sells?

0:00So, I have no idea how to do a VSL. >> Uh, no idea. No, that's probably why I'm watching this video. We don't really do video content right now. >> Yeah, why? Considering that you do backyard before and afters. >> Yeah, exactly. Sexy thing to look at in the home. >> Yeah. >> We don't know what to do with the backyard. >> I follow backyard transformations as a as a psychopath. >> Like I just like I I don't even have a yard. >> Um, and I follow it. Okay, so so VSL is the way I like to structure them. A lot of people like to make these seem like they're this like crazy, you know, magic thing. It's not. So, basically you have your intro.

0:31You have your, you know, like unique thing. And then you have objections. You know, one through five. And I'll I'll like it this. So, basically promise, pain, uh uh proof, plan. Basically, these are our five pieces. It's like, "Hey, in this video I'm going to walk you through um how we transform shitty backyards into nice backyards.

1:04And if right now you haven't had the opportunity because like you're ashamed of having people over, it looks like or you're thinking about selling your house and you're like, "This is actually a major detractor." Um, we can help solve that for you. And just like this house and this house and this house and this house. And so, what I'm going to walk through is kind of like our five-step process um of how we approach, you know, transforming backyards. And here's a visual road map flow mentally of like where we're going to be in the video. And so, this is our, you know, our our LS secrets method.

1:32>> Mhm. >> This is our thing. So, basically this is like 1 through 3 minutes. Just like this is how our thing works. This is call it, you know, 1 minute. 90 seconds, tops, right? And then here, it's just what are all the big objections that people come up with? Like think of every like what are the big ones they're going to say? >> Muddy backyard, dead grass. >> Yeah, exactly. So, it's like So, a lot of people think So, it's like here's our process. And so, a lot of people think uh dead grass is actually be issue. But, let me show you this example. So, the way we all of these get broken down the same way, which is what they think.

2:02So, dead grass is the thing here what they think. Why it's wrong. What's right. And then proof. And that is literally the belief breaking formula for everything. So, a lot of people think that So, it's like what they think. So, what a lot of people think that dead grass is going to like make this like it's never going to look good. Um but it turns out that you can actually replant or resod or re-turf and it takes less time than people think and it's actually cheaper than having the irrigation system and whatnot. And so, this is how we do it at Lonestar and let me just show you a couple of dead grass examples that turned into amazing. And the other thing that people think is that mud. And then you just go You literally just do the same You hit every one of the objections and you just go what they think, why it's wrong, what's right, proof and you just do it for all of them. And then at the end you say, "Great.

2:52Basically, whatever whatever the thing that you want them to do is. So, we have two of these for you. One is If you're like, "What's the difference between the first and the second one?" Nothing besides the fact that you just do the video again with different examples. It's the same thing. So, it's fundamentally here we're selling them on like being excited and we're pre-framing the fact that like we do hardscape, like we do all of these things end to end. This is our process. This is how we approach everything. And so, you know, at the end it says like, "Hey, you can shoot us a text, shoot, you know, at this number for a special thing if you want. But look forward to the guy who's going to be showing up, right?" And then when the guy comes, it's more related like what's the next step in that process. So, fundamentally, just the CTA changes, but like that's it. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it.

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