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“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what i

Steve Jobs was quoted for saying that focus means being able to say no to truly phenomenal ideas. He said you can count how focused you are by the number of truly phenomenal ideas you choose not to pursue.

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  • Steve Jobs was quoted for saying that focus means being able to say no to truly phenomenal ideas.

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  1. 0:00
    Abschnitt 1 Steve Jobs was quoted for saying that focus means being able to say no to truly phenomenal ideas.

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Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

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0:00Steve Jobs was quoted for saying that focus means being able to say no to truly phenomenal ideas. He said you can count how focused you are by the number of truly phenomenal ideas you choose not to pursue. And the thing is is that the bigger the company gets, the greater the opportunities become. Can you imagine? If Apple does anything, it's going to make a billion dollars. Like think about it. Like anything Apple does, it'll make a billion dollars or many billion dollars. And so it's not whether something makes money or not, is it the best allocation of resources?