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Hard times are opportunities to give yourself proof that *even this* couldn’t stop you.The fa

Alex recalls running fraternity pledges through a predictable revolt window, and how naming hardship upfront reset their expectations. He applies the same idea to himself: uncertainty and decisions made with incomplete information are what make hard times hard, and why pushing through matters.

Watch on YouTube Hard times are opportunities to give yourself proof that *even this* couldn’t stop you.The fa
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Alex Hormozi ›

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  1. 0:00
    Abschnitt 1 When I was in a fraternity, I found out that like clockwork every single pledge class revolts and tries to quit all at once, usually within 10 to 14 days of starting.

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Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

1 segments

0:00When I was in a fraternity, I found out that like clockwork every single pledge class revolts and tries to quit all at once, usually within 10 to 14 days of starting. When I was president, I got the opportunity to sit down with my pledge class of people. So, I just said, "Hey guys, who here expected this to be easy?" No one raised their hand. "Okay, so you guys expected this to be hard. This what you guys are feeling right now? This is what hard feels like." And all I did was just reset expectations of like this is what reality looks like. And so, I like to remind myself I'm going through these hard times. It's like you probably signed up and didn't think it was going to be easy, but you didn't think it was going to feel like this. It's the uncertainty of not knowing if it's going to work out. It's having to make decisions with incomplete information. All the while, just hoping on a [ __ ] prayer that it's going to work. That's what makes it hard, and that's why it's worth it.