The Most Expensive Debt You Pay

0:00which is there are many kinds of debt. There's obviously financial debt, but the biggest and most expensive debt is ignorance debt. It's the cost of what you do not know, but should. And to be clear, I still pay off ignorance debt every day. It's the debt in skills and knowledge that I should know to get faster and further to where I'm trying to go, but I don't. And so, I have to just fail until I get this knowledge. But the thing is is that if I don't fail, I will never get it. I am willing to pay in looking bad, in money lost, in time lost, in people judging me, to make bets. And so, I like this perspective on experts, which is that an expert is just somebody who's made all the mistakes you can make in a very narrow field. You have to learn how to lose before you can learn how to win. And the first rule of losing is that you didn't lose, you just learned. You paid down the most expensive debt. So, then the question is, if you know that you have to pay this debt off, why aren't you?

0:54And I think it's because you don't realize how expensive not paying it off really is. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it.

1:36And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.