"Am I Losing Money on Every Customer I Get?"

0:00Hey Art, so we're currently selling cost seg studies. >> Cost seg? >> Cost seg. >> [laughter] >> Some cost seg studies, like all right, like how much does it cost these days? What's the going What's the going rate? Yeah. >> It fluctuates, man. >> it was half. Anyways, keep going. Uh >> So, cost seg studies, you're aware of them. So, we currently get about 200 leads a month. >> That's awesome. >> All from Google Ads. >> Great. >> Okay, and that's people going, typing it in, very bottom of funnel. Uh we'd like to get to 500 leads a month.

0:29>> Sure. >> We can't scale Google Ads anymore. The search intent is not there. We've tried Meta and can't acquire at a reasonable rate. Uh what would you do to get to 500? >> Well, I wouldn't be like Meta doesn't work. It's just whatever ad funnel or offer that you're offering is not It's either not reaching the right people or the thing that you're showing them is what they want. And so, it's one of those two buckets and like all marketing works. It's just like what how much friction do we need to to have in front of the right audience.

0:56Um are there So, if I were you though, the lowest the highest likelihood bet that I would make is the good news is there's so many real estate influencers and a lot of them don't have cost seg firms. Like they sell biz op They sell you know, they sell all sorts of stuff. I would then go and just try and do partnership deals with all of them because all of those guys are teaching people how to buy properties and buy multi-family and they themselves have portfolios and that's probably where I would go and try and find all my deal flow. And then just give them a kickback on all the cost seg work. That's what I would do.

1:29>> Okay. >> And you could absolutely scale from 200 to 500. >> So, I've done a little reach out to influencers. Didn't have a whole lot of success. What >> How many did you do? >> Um At least 100. >> You know, not not 100? >> Not not 10,000, so. >> Yeah. >> Yeah. >> 100 one time? >> Sure. [snorts] >> Yeah. Well, >> Yeah. >> Yeah. Well, you know, like outbound doesn't work. Like rule of 100 is 100 a day. >> Sure. >> You know, um and then the same thing with Meta is like how much did you spend on Meta?

1:57>> Well, we did for 6 months and probably spent 50 grand. And got got you know cost to acquire customer was just over 5 grand on meta and 1,000 on Google. >> Did you get what's LTV? >> Uh LTV is about 5,500. >> Okay, so it's too high. So, thing is you're you're probably like 6 in from gold on the meta thing. Did you Did you Did you have an agency or are you running it? >> We're running it and my partner in the business runs quarter million a month in real estate business as well on meta.

2:26So, we know what we're doing, but the big issue that well I won't say we know what we're doing, but the big issue that we ran into is a lot of the people who are coming to us were very interested in it, but you have to own the property to buy the cost seg study, right? And so so many of them are thinking that they're going to buy the cost seg study, but they never end up executing and purchasing on that property. And so we found ourselves educating a lot of people who weren't ready, willing, and able to buy. >> guys make a lot of content right now? >> Uh we just started putting out content. So, we're about 9 months old.

2:52>> Okay. Okay. Uh well, content's going to be the long-term thing for sure. So, just keep continuing to invest in that. Like I've got I would say I'm I don't want to say a friend, but like an acquaintance that has a cost seg firm. Uh yeah, right. And so he just does all of it off of his organic and obviously that's worked well for him. So, that's one play. Uh the affiliate thing like all of these all of these work. You don't need to mean and so I would say pick one and go all in on it. Like there's no way Like if you got to 5,000 I'm like dude, you're this close. Like is there a way that we can, you know, increase CTR from like 1 to 2%? It's like boom, now we're at 2,500. Is there anything I can do on the funnel to get a 30% lift in total in total conversion? Yeah, probably. Now we're down to 2K or 1,500. I know that we're going to have LTV cuz they're going to come back two or three Like once someone does a cost seg with you, they're going to just keep doing that, right? Exactly. And so, if it's like if I can break even worst case on first transaction, but I still get them to come back every year they buy another property, it's still a compounding asset. And you're 9 months old, right?

3:48And so like you haven't even had a full cycle. And so for me if I break even, that's the worst case, which you already have. Um but I'll bet there's some things that we that that you could do to uh to increase the overall CRO. >> So, when you talk about getting to a million a month on one channel, which you can Google, and just stop doing it, and go all in on Meta, or >> No, no. Keep doing the I mean, and PPC is so easy to Once it's working, you just kind of like let it go. No, I mean, um you've maxed that. I'll put that in quotes, cuz have you? I don't know. Uh 200 leads a month, there's nothing else on Google. Uh like there's probably more opportunity in PPC in terms of other keyword terms that you just haven't found yet that would convert. So, I would continue to double down on Google. Um but the fact that you were running them, and you were making sales, I'm like, dude, I'm like, this what this far away. So, given that you did make sales from it, and you were doing it for 6 months, I would be like, can we do it another 6 months? Cuz I mean, it took me a year to get my outbound to be where I wanted it to be. Maybe you're just 6 months away of getting Meta where it needs to be, too.

4:46>> And you'd rather pour 6 more months into Meta than start an outbound? >> Yeah, it's a totally different game. If I were like, because you have so much I now have more information, cuz you said your partner does, you know, media buying and whatnot. So, it's like you have that expertise. Um I would keep doubling down on one PPC primary, and then secondary, I would continue to make the the adjustments on on on Meta. >> Thanks. >> Yeah, you bet. If you like this video, and you're business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million, and three businesses past 100 million, into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so, you can click here, and you can check it out. Again, absolutely free, and since you're business owner, appreciate you, and uh enjoy.