Here’s a quick lesson I learned when I was in a fraternity on labeling and persuasion.

0:00There was a guy in my fraternity, he had a terrible reputation with paying people. When I was treasurer, I had to collect money from my friends. Last treasurer told me, "Don't even try with this guy. He's never going to give you money." So, the first day that I came into office, I texted that guy, and I was like, "Hey, I just want to let you know, I'm treasurer now. I think you're a super honorable guy, and I know you're good for it. I'm not worried about you paying up. I just want to let you know." He showed up the next day, the entirety of his dues in cash, and paid me. And I think the thing is is that like everybody treated him like a piece of and so he acted like a piece of And I had been reading books about persuasion, and I read something on label which is that you can give someone a positive attribute that they aspire to be like, especially if it's something that they haven't had a lot of and they want, they will try and act in accordance to that to continue to gain your approval around that label. Cuz they might want that for themselves, but no one's given them a shot.