The Hard Part Isn't Starting. It's Continuing

0:00Violet. >> Most people think the hard part is getting started. The hard part is continuing to do the work when the excitement wears off and the grind feels hopeless. The visual that I always think about this is the marathons, marathon runners, is that people get excited at the very beginning of the marathon where there's all these balloons and their friends and they're like chem, there's music. And then at the end of the marathon is where everyone cheers you on at the end. But the marathon is one in the 26.1 miles between those two tenth of a mile. And it is the boring unending relentless mundane middle.

0:39>> And I think the game is mastering the middle. It's just the it's just unending unyielding. And everyone can get motivated for a moment. It's just like people feel motivated but like motivation is is incredibly ephemeral, right? advantages and that's why having creating the conditions that make failure less likely is so important because if we can make successful actions the most likely actions success becomes the most likely outcome

1:07>> and I think that is like that is the piece that people miss because they actually stack their deck against themselves by never arranging the conditions to make successful actions the most likely action. It's like I have to have like I have to use perfect willpower to go out with my friends and not drink. I have to uh and because of that I'm going to stay out late, but I can I'm going to have I'm going to get home and immediately fall asleep and and if I if I fall asleep perfectly, I will get up by the time that I have this interview or by the time I need to give this presentation.

1:39um and they need everything to go perfect in order to have one win when it is much more let's use anti-fragile to set up the condition so that everything can go wrong and you can still win. So when we did the launch for the money models launch one of the frames that we had is we wanted it to be inevitable and so in order for it to be inevitable we wanted to have three or four different ways that we could break the record >> was that like if we only do this we break the record. If we only do this we break the record. If only this happens we break the record. if only do this break we break the record and we figured that if each of these had 80 or 90% likelihood of of of happening that the likelihood that we'd break the record would be very high and at the end of the day we still didn't know but I think stacking probabilities and in in thinking about I'm going to I'm going bridge this for a second but I think the number of ways that people attack the problems in front of them is not nearly enough in terms of volume and not with nearly enough the intensity like they're not going at it with full measure. Like if you knew that your your your family was going to die or the thing that you care about most was going to disappear. How differently would you attack this problem

2:44>> and how many different ways would you attack the problem? If you said ah man I I don't have a job right now. It's like okay well what have you actually done? Right? And it's like well I applied to three places. It's like okay cool. Well how long did that take you? It took me 45 minutes. Okay how many hours are there in a week? How many hours are there in a month? What are you doing that's not that that is increasingly likely that you get it? Basically nothing. And so there's nothing that stops you from applying to a hundred or a thousand jobs in a month. And the likelihood if you apply to a thousand jobs and you have the requisite uh requirements that you don't get one is very low. And so it's just like why are you not doing that? And I don't know the answer to that because I've just been a relatively violent person by nature.

3:19>> Um >> but I think once you have a very clear path to getting what you want, it's like okay, how do I remove everything that prevents me from getting it? >> Mhm. >> Mhm. >> Not in a self agrandizing way. I am flawed too, but I'm just saying it helps. >> It's It is true that more dreams are destroyed by distraction than incompetence. >> And that's in the micro, but in the macro as well, a billion%. If you had So, if you had a a white room that you were locked into, and there was nothing in the white room except for one black dot. What is the most interesting thing in that room? The one black dot. And so people struggle to get motivated to do the work because there are other more interesting things to do than the work.

4:07And so you're not going to willpower your way through making work more interesting. But you can absolutely put yourself in a situation where work becomes the most interesting thing. And that is how you do a shitload of work. M >> if you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling road map that I've used to go from 0 to 1, 0 to 10, and 0 to 100 plus. And so you can click here and you can check it out. Again, absolutely free. And since you're a business owner, appreciate you and uh enjoy.