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Key takeaways
- And so being able to say like this is going to be an amazing story was one of the things that got me through the earlier parts of the gym days when there wasn't any evidence and I could say hey this was many years of my life because if it had happened overnight how unrelatable would that story be and the reason that we don't tell stories of the the prince who just goes up to the girl and she says yes and they lived happily ever after is a very terrible story.
- And so I think at the end of our lives, we would much rather have the the twists and the turns and the the depths of character and the and then the triumph and then the and then and like this is is a story that's far more interesting than this.
- >> And another way to put that would be the story is only as good as it stakes.
- And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through.
Chapters
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0:00
Abschnitt 1 One of the strongest reframes for for suffering is that it gives you the opportunity to create evidence of the person who you want to be.
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1:23
Abschnitt 2 >> Dude, I had Jeffrey Kenberg on the show the other day.
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1:49
Abschnitt 3 >> Yeah.
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2:15
Abschnitt 4 And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00One of the strongest reframes for for suffering is that it gives you the opportunity to create evidence of the person who you want to be. And so it's like I cannot say that I'm the type of man who can withstand hard things without having gone through hard things. And so this hard thing that has occurred that was not of my choice can still be something that serves me and my ultimate goal to become the type of man who can do these things. And so reframing suffering as opportunity to create more proof I think is really really strong because we are ultimately just the behaviors that we do. But we also ascribe our narratives to why we do those things which um may or may not be true but we do ascribe those narratives. And so being able to say like this is going to be an amazing story was one of the things that got me through the earlier parts of the gym days when there wasn't any evidence and I could say hey this was many years of my life because if it had happened overnight how unrelatable would that story be and the reason that we don't tell stories of the the prince who just goes up to the girl and she says yes and they lived happily ever after is a very terrible story. And so I think at the end of our lives, we would much rather have the the twists and the turns and the the depths of character and the and then the triumph and then the and then and like this is is a story that's far more interesting than this.
1:23>> Dude, I had Jeffrey Kenberg on the show the other day. Do you know who that is? >> Guy that founded DreamWorks with Stephen Spielberg. Oh, cool. >> The dude that did Lion King. Oh, amazing. >> And uh like every big [ __ ] Disney movie. He's a legend. And uh I asked him, "What did you learn about storytelling?" He says, "Story is only as good as its villains." >> Oh, yeah. I mean, the Joker in and Dark Knight, I mean, it's just like he made the movie. >> And another way to put that would be the story is only as good as it stakes.
1:49>> Yeah. >> The bigger the monster, the more epic the hero. >> Yes. >> Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish, I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.
2:15And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.