What If You Lost Everything Twice and Had to Start Over?

0:00In the beginning of your career, and this is one of the things I find most interesting about your story, is you failed. You actually pulled your now wife aside and said, "I'm a sinking ship." >> Yeah. >> Uh and if you wanted to leave, I would completely understand. >> Yeah. >> Uh how did you go from that >> Yeah. >> to like there was something you figured out. >> Yeah. >> What what is that thing you figured out?

0:24>> The reality of my situation was so bleak that I I didn't I honestly didn't even process the reality of my situation because the more I thought about it like the sadder and more hopeless I would feel. And so I focused on the few things that were under my control, which was like I can do these things. And so when I talk about advertising, when I talk about selling, I talk about those things boiled down to the actual actions because I had to think of it in that way cuz it was the only way that it wasn't overwhelming. It's like I just have to make 100 reach outs, or I just have to spend $100 a day, and I have to look at the ads, and I have to ti- turn off the ones that are bad and do more of the stuff that starts to work. Um and and that that was the process of getting me from kind of like dark uh to a better a better outcome.

1:09But I mean, from that actual point, we did the only thing we knew how to do, which was market and sell. And that was that was how we got out of that si- And honestly, that that single skill of being able to generate leads um independent of the industry has been like my get out of jail free card, um which has allowed me to fail over and over and over again until finally, you know, I got it right. And even after that one, when we were at the rock bottom there, I had just, you know, nine 90 days earlier gotten a DUI, my mom was in the hospital, um really bad shape. Uh That's when I had just lost all the money, um which is when I pulled her aside. But then, fast forward 6 months, basically repeated the cycle again, um which is I had We'd started doing these launches where we'd fly out and and turn gyms around like Bar Rescue but for gyms.

1:53And when we were out there, uh all of a sudden we came back home and we saw like two of the gyms refunded all of the transactions they just told the people they could just sign up through them and just do it for half the rate after we had already spent the money for the hotels and the flights and all the ad spend and everything you know, a whole month of work. And so we basically all of the money that we had saved up in that like I think we're out of jail free lost it all again um and only then did we accidentally um pivot into the licensing model which ended up becoming the thing that was like the first very big success um that we had but like that whole period of time was five years of basically not having anything um even though on you know, on paper when I had the gyms I materially looked successful cuz we had six locations um but I always just put all my money back into each you know, each new location so I had very little actual cash. I was asset rich and cash poor.

2:45>> I know the drill. >> Yeah, [laughter] right. And so but then when I lost everything after that because I sold them took the money put in the new venture and then lost it. I was like, wait. I just lost five years cuz I had nothing to show for it. And so that's probably what what has created a lot of the hypothesis I have now around I didn't lose the five years. I lost the assets were were which were not the most viable thing that I had earned over that time. It was the skills, the experiences, the character traits because I still had those and then using those three things I was able to do the next thing fortunately.

3:24If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into completely free scaling road map that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free and since you're a business owner appreciates you and enjoy.