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- And so I take the 30 seconds before I message everyone and I would say, "What's new in Sarah's life?
- And then that would be my opener.
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Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00I go through my email and I look at every single contact that I already have. I open up my iPhone or my Android and I go down my contact list and I download that and export it. And then I look at every one of my social media profiles. I've got 700 followers on Instagram. I've got, you know, 400 friends on Facebook and I list out all the people into one mondo Excel sheet. That is my first leads list and I reach out to them and I open with something that has nothing to do with my profession.
0:24Which usually has something to do with their life. And so I take the 30 seconds before I message everyone and I would say, "What's new in Sarah's life? Sarah just had a kid. Sarah just moved. Sarah just had a baby. Sarah just competed in Tough Mudder." Whatever. And then that would be my opener. Then it's how's things? And then once you have how's things, then you transition you can move the conversation into whatever direction you want. If I'm selling fitness I'd say, "Oh, well how do you have time to, you know, cook cook food and and get in shape?" If it was you know, I was career coaching I'd be like, "How are you making time for work in your career goals?" If I was selling therapy I'd say like, "How's your mental state with like crushing all these goals but like are you taking time for yourself?" Like I could sell anything. Once I have their attention and we use something that called the ACA framework. Acknowledge whatever they said, compliment them on a legitimate compliment and then ask the next question. And then I set them up for a 10-minute qualification call of some sort to just make sure that they like whatever it is and then I'd set up for a real conversation. So …