Mr Beast Showed Me Who Actually Has Fans

0:00So, if you guys are like, "What's Alex's kind of like media strategy for the future?" I'm I'm I'm focusing on two words. You can write this down. Live interactive. Those are the two things that's that is describing the ACQ 3.0 or Mosey Media 3.0 vision for what's going forward. Like, that is what I'm focusing on. And I'll tell you a story of why why I think this is so interesting. So, I had a conversation with a a big influencer. I don't think he would mind.

0:25With Mr. Beast a few weeks ago. And we were talking about kind of like the future of media and content. One of the things that he was talking about was the soccer game that came up that they do like UK versus US. What ends up happening is that they have all these different celebrities or influencers from different platforms, right? And so, starting from the lowest, the lowest people on this little totem pole, they would walk out in the stadium and this became the kind of the de de facto like measuring stick for who had who had the most cool points, right?

0:52These are the A-listers. And so, this is your typical kind of celebs from like movies and like '90s and the 2000s or whatever, right? People like they recognize cuz they're celebs or like they don't have like huge I guess they have some media presence but it's more like traditional media. The level of applause for these guys was almost nothing. Barely anyone cared. So, then the next level that came up was the shorts. The shorts creators. So, this is your like only TikTokers or people who only make reels but like only short videos. And so, they had a little bit more applause on the applauseometer compared to the A-listers. Then the long-form guys came out. And this is when the audience got way louder. All right? So, this is your podcasters, your YouTubers, the people who make long-form pieces of content. And I'm going to pause here for a second to kind of like highlight why I think this is. I don't think there's anything wrong with shorts. We make tons of shorts. But I see the purpose of shorts as many times a way to get someone to watch a long, right? They watch a couple a couple shorts and then think, "Okay, this guy seems legit or this gal seems legit. I'm going to risk my time." Cuz that's the risk. They're making investment, right? You're making good today. "I'm going to risk that I'm going to get good return on this, right? And so, shorts then lead to longs. But, let me show you the difference from an influence perspective. How many reinforcing cycles do you think you can have in 30 seconds compared to 2 hours?

2:08It's like not even close. And so, if someone watched two 1-hour pieces of content for me, period, okay? Two 1-hour pieces, that's 120 minutes. For me to get that same level of exposure and kind of cycles of reinforcement with a prospect, and they were only consuming shorts, right? Let's say my average short, let's say it's 15 seconds. So, that means that's four shorts per minute. So, if I have 120 minutes for longs, I have to do Someone would have to watch 480 shorts to have the same level of exposure as watching 2 hours with me.

2:36And think about how how important this is. What were the things that people said like this was the quote podcast election. Trump went on and I don't care about the politics behind it, but I do care about influence and persuasion. And so, like why is it that the two podcasts that I think really nudged this election, my opinion, is the Trump 3-hour plus podcast that he did with Rogan like a week or whatever it was. I think that was a huge influential event. I think Elon getting on uh Tucker Tucker Carlson and doing that interview. I think those two interviews were some of the interviews that really nudged the election. And again, I don't care who you voted for. It doesn't matter to me.

3:10I think about this from marketing persuasion, okay? And so, because of that, it audiences who were not sure got to spend 3 hours with a presidential candidate and as a result, it just nudged some of them in the direction to ultimately vote, okay? Now, back to our little story. A-listers have almost no applause. Shorts have slight applause. Longs have legit applause. Then, the live streamers.

3:38When the live streamers came out, it was like the entire auditorium or stadium or arena erupted. And when I heard that, it was such a visual example of I mean, we have this saying which is like butts in seats. If you just make a bunch of like meme content, right? You demonstrate almost none of these things. Some of you guys are chasing views when what I think you want is you want to have prospects who are more likely to comply with a future request. And so, we need to change our behavior to maximize the likelihood that occurs. And so, in in looking at this thing, this is why I'm I'm telling you like showing my cards, I'm going to be doing more live streams. And I think it's also And this is me like outside of SPCL, but I think like meta themes overall, I think that the internet will always move towards truth. And so, I think the A-listers, everything's super curated, everything's super polished, it's photoshopped, it's scripted. And as you move closer this way, it's raw-er.

4:31Like you have a 3-hour podcast, like if they're not scripted, right? Or most of them aren't, right? Um streaming, it's like, yeah, they're we're live, right? I can't do anything, like we're live. This idea of of how can we approximate the rawest reality of you us hanging out, right? And actually going through this stuff, I think that is what will unlock the most influence as long as you are still including these SPCL elements into it. And I think that's the marriage. Do SPCL and do it as many times as I possibly can. That's the idea. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page you can just book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.