Why $1M Feels Harder Than $10M

0:00Unternehmer/Gast I've run ads for my biz for two years and eight x to their business. Oh, for a biz, not your biz. Okay, it's the R right there. There we go. Um eight x their business. I learned everything about the business, but I'm not sure if it's enough proof to talk about and get new clients on the niche. I mean some proof is better than no proof, for sure. Um but I would say like can you like can you work for more customers for free or at a discount?

0:26Like I'm telling you everybody like you will you will shortcut your path to success by getting 10 testimonials more than just about anything else. Because that's like if you look at a conversion page, you look at a VSL, you look at a sales process. If you show 10 testimonials, it's about all you really need. Cuz once you have 500 or 5,000, like like I do, um there's actually not a lot of incremental benefit. There's not a ton. Right? Like if the you know, The Offers Book has 27,000 five-stars. At a thousand five-stars, people are like this book is probably good, right? And there's there's very there's very diminishing returns uh when it comes to getting testimonials. But those first 10 matter so like the amount that you can charge, the amount of experience that you're going to earn, uh the amount that you'll be able to convert from a sales process, the amount of people who will respond to your advertising or outreach, huge difference. So, it's like you will take you less time to get 10 paying customers by getting 10 free customers first and then and flipping some of them to paid and then using their testimonials to get 10 more than to start from scratch and try to get 10.

1:25So, that is my TLDR. I do think you can lead with your very compelling example, uh but I'd still want like you just need to do more volume, man. Okay. Uh my team, let's highlight somebody. All right, what we got? What we got? What we got?