The Real Cost of Excellence...

0:00Like the reason I have the outwork yourself down, like keep yourself a stack of undeniable proof that you are who you say you are. Like if I say that I will I will do my job, then I will not make I will make sure that I have done everything in my power, which also means and this is the underlying thing is that it means I can't do a lot of stuff. And that's the that's the real cost of excellence is all the things that you want to try that you can't do because excellence has a huge price tag associated with it, which is how much time you have to put into one thing.

0:27Totally. And you actually gave this example when it comes to writing a world-class book. There Yeah. I I think the analogy you shared was like, you know, there's a difference between like a 7.5 star and a 9.5 star book or whatever it is. It's like 100x more work, yeah, right? Well, what was the analogy? >> Yeah, I mean it's it's exactly that. Like to go from a you know, like from a five to a seven is like twice the work. To go from a seven to a nine is like 100 times the work. It's so much more work. It's an asymptote when it comes to work and excellence. It's a power law, so yeah.

0:55But Yeah. But the difference like but the difference between a nine and a half book and a 9.9 book on Amazon is the difference between you having one book that you can retire on for the rest of your life. Like The Offers Book in sales I think does around 300,000 a month. Which is crazy. As a book. As a book. That that's your take, right? Huh? >> That's your take. >> No, that's not my take. That's sales. That's revenue, right? That Amazon has his has his way with it.

1:22Um and takes the vast majority of it. But po- point being is like for the vast majority I think it does about a million bucks a year, net. Great. Um but for the vast majority of people like that I think is actually kind of encouraging is like you can put an unbelievable amount of work into one thing and make it so good that it will pay you for the rest of your life. Like you don't like you could work a job, you could have a career, you could do all these things, but like if you build one amazing product that people will consistently buy and tell their friends about, you don't have to work again. And I think that like understanding that I've now applied and honestly The Offers Book was the first probably the biggest real-life example I had where I could control every variable. Like in a business you can't control every variable. But in in even in like a tech product, I'm not the coder or whatever. Like I was like, I can code every page of this. I did the drawings, I did the Audible, I wrote the words, I designed the cover, like everything. Yeah. And so I can make sure that it's excellent from my perspective. And then hopefully they the audience will agree. Real quick, if you're a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstraint the business and you're trying to scale, we'd love to help you out. On the thank you page you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.