You Can't Target Christians in Ads, So Do This Instead

0:00I'm a worship leader and I'm launching a mentorship program focusing on the development of vocal skills, stage presence, and leadership. Since social media prohibits targeting religious demographics of any kind, how would you go about running ads to reach my target audience? Oh, dude, don't even worry about that. Like, the messaging will take care of all that. Like, I think select like, it won't let you select for something, but I'll just like, let me just be abundantly real here. If you have a chick in the ad, you'll get more chicks. If you've got a black dude in the ads, you'll get more black dudes. If you got old guy, you'll get more old guys. If you If you talk about Christian stuff with a cross behind, you'll get more Christian people. So, just make sure that your message matches the prospect that you're trying to reach. And ideally, some of the other things you have. So, background imagery, uh props that you use, what you're wearing.

0:50Uh if you do If you run your ad, by the way, like, let me just tell you how I do it. If I were you, I would have a camera and I would be on stage at my congregation and I'd be like, "Hey guys, I need 30 seconds of y'all's attention. And if you want to help me like spread this, you know, ministry uh of helping, you know, young people find their voice, uh I'm going to make an ad. Hopefully, you know, don't make fun of me." And then you say, "Hey, my name's Oh, sorry. What was his name? I'm sorry. Now I'm messing up.

1:15I've deleted the question. All right. My name's X, right? My name's X and I'm here and you show the state community like, "Woo!" It's like, "But you know what? It wasn't always like this. I had to practice for hours and hours and hours to get really good. And the nice thing is is I now train the other people at our church. And so, learning how to communicate has been something that's changed my life, can change yours. And the good news is, it doesn't take as long as you think. And so, I just put this lead magnet together of six things that you can do just right before you get on stage so that you can be more likely to succeed. If you want me to help you personalize this stuff, give you feedback, and do that, you should join my school community. I hold calls every week and I'll help you review your videos so that you get better, faster, and you can have the life of your dreams." Write that up. That's the idea.