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Shiny object syndrome isnt a lack of focus, its a lack of fortitude.

In a workshop hotseat, a $10M trucking and chemical delivery owner asks about pivoting to selling the product he transports; the conversation lands on the idea that growing distribution makes every new opportunity look more tempting, and the real test is whether the current business alone could hit $100M.

Watch on YouTube Shiny object syndrome isnt a lack of focus, its a lack of fortitude.

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MoreMozi

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Key takeaways

  • Why do it versus just doubling the existing business?
  • If you already have a business that's gone from five to seven to 10, I'm like, well, maybe next year you're at 13, year after that you're at 17.
  • I'm like, that sounds like a pretty good business.
  • But, it's just like taken to the natural extreme, can I build a hundred million dollar per year trucking business?

Chapters

  1. 0:00
    Abschnitt 1 So, I own a transportation company.
  2. 0:28
    Abschnitt 2 >> Yeah, I guess I >> I'll explain where my thinking is.
  3. 0:56
    Abschnitt 3 Everything that isn't that.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00So, I own a transportation company. >> Cool. >> We uh deliver chemicals. We did 10 million last year. The year before that was seven. >> Nice. >> This year, I realized that I can make more money selling the same product that we're transporting. >> Okay. Why do it versus just doubling the existing business? If you already have a business that's gone from five to seven to 10, I'm like, well, maybe next year you're at 13, year after that you're at 17. I'm like, that sounds like a pretty good business.

0:28>> Yeah, I guess I >> I'll explain where my thinking is. There's always opportunities and the thing is is the bigger distribution base is, which it will continue to grow, the more enticing the other opportunity will be, right? The woman in the red dress, she just always is more and more attractive. The more distribution you build, the more skills you have. Like, believe me, the amount of opportunities that I have to turn down now is like sickening. But, it's just like taken to the natural extreme, can I build a hundred million dollar per year trucking business? If the answer is yes, then what risks that?

0:56Everything that isn't that. >> It's fair. >> I mean, it seems like a simplistic way of viewing the world, but it's also really hard. But, I also think it's probably the right call.