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Key takeaways
- If I had to 4x sales in a business and I wasn't allowed to change the ads, I wasn't allowed to change the sales script, I wasn't allowed to change the offer, there's one thing [music] that just about every business can do that they aren't doing because it's hard, which is you can respond to leads the moment they opt in.
- Because the reality is that someone has a huge motivation for a tiny period of time and we need to be there in that moment.
Chapters
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Abschnitt 1 If I had to 4x sales in a business and I wasn't allowed to change the ads, I wasn't allowed to change the sales script, I wasn't allowed to change the offer, there's one thing [mus
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00If I had to 4x sales in a business and I wasn't allowed to change the ads, I wasn't allowed to change the sales script, I wasn't allowed to change the offer, there's one thing [music] that just about every business can do that they aren't doing because it's hard, which is you can respond to leads the moment they opt in. And hold on. So, HubSpot did a study and tracked how your response time after lead opt in affects your actual getting in touch with them and talking to them. And so, they did a group A version where they contacted them 30 minutes after opting in, and then group B, 5 minutes after they opted in. Group B was 100 times 100 times more likely to contact the lead. And so, that is how you increase revenue by 4x is that you make the leads that you have, which you currently think are actually great because you give yourself a real shot at talking to them. Because the reality is that someone has a huge motivation for a tiny period of time and we need to be there in that moment.