Watch on YouTube
To get the most people to buy, sell at the time of greatest need, not greatest value. A thirsty
This video does not allow embedding, so you get a static preview and a link to the original.
Key takeaways
- Probably costing me about $90 to acquire them with meta ads, so I can't scale profitably.
- >> Well, and when you're running the ads funnel, is it running to a webinar, running to a 5-day event?
- Number one is that when you're doing a 5-day selling event, you need to sell the expensive thing.
- But you need to sell the annual upfront.
Chapters
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00and teach classes, and mostly women for stickers >> Crafters make stickers. >> Okay, love it. I love this. This is great. >> We did over 700,000 stickers last year, and we really want to be at 3 million USD per year, but my constraint is 30-day cash. Probably costing me about $90 to acquire them with meta ads, so I can't scale profitably. >> Um and the problem is that it takes you 2 months to break even rather than 1. >> From what I've worked out, but it's probably more like 6 months.
0:27>> Well, and when you're running the ads funnel, is it running to a webinar, running to a 5-day event? What is it running to? >> Running for a 5-day event. >> You can very easily solve this with two steps. Number one is that when you're doing a 5-day selling event, you need to sell the expensive thing. 300 to 600 is the impulse purchase window. >> Yes. >> 300 is the low end, 600 is the high end. That's your range. But you need to sell the annual upfront. That's number one. And what I want you to do is come up with one to two big bonuses that are going to be annual exclusive. You will dramatically increase your conversions if you add a physical product that makes this pitch tangible. Add the annual, make that the only offer available.
0:58>> Yes. Yes. I saw it helped. Okay, that's really awesome. Thanks so much. >> You bet. Talk soon. I'll see you inside the group. All right. >> Cheers. >> Cheers. Cheers.