Ignorance Is Costing You More Than You Think

0:00So, let's say you make $50,000 a year. It costs you $950,000 a year not to know how to make a million dollars a year. So, how much is that education worth? Answer? The difference. [music] The difference between $1 million and $50,000, which is 950 grand. If you learn how to make a million dollars, the education [music] is worth the difference. This is why education and information are the most valuable things that we can [music] know. Elon has like lost everything and then gained it back. So many of the best entrepreneurs have stories where they lost it all and then gained it back. And so how is it that they can go to zero back to a billion where somebody starting at zero can't get there?

0:36Because they didn't lose the education. [music] They didn't lose the learning. They had a bad roll. And sometimes in business you do make bets on markets and sometimes they don't shape up, but you didn't lose and a lot of times you actually gain in experience so that the next bet pays off even bigger. Everyone gets this wrong. The most expensive thing you ever pay for isn't your car, it isn't your house, it isn't your insurance, it's the information that you don't know but should. I mean, how many things can you think of right now that if you knew 10 years ago would have materially changed your financial outcome, your relational outcome, your physical outcomes? Probably [music] a lot. What is the value of that information? Borderline priceless. And so the idea that we wouldn't invest in paying down that debt of ignorance that we owe the universe is just because we don't know who we're paying the check to every month for the things that we don't know that we don't value it appropriately. [music] The cost of success is the years of feeling like an idiot for things that you should have known by now. All the decisions that I made up to this point led me to here and I don't regret my life so I don't regret not knowing. I mean, if I started over, I'd be wealthier than I am now. You know what I mean? Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages, and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person live.