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Advertising only becomes more expensive.

My favorite chapter in the book is the referral chapter because it's the highest leverage chapter of all of them because fundamentally you could sell one person your product and never do any other marketing ever again for the rest of your life and if the product is good enough then that person will tell five people and those people tell five people and so it is the single highest compounding way to advertise is to let your customers advertise for you. It is the most profitable, most scalable way to grow anything.

Watch on YouTube Advertising only becomes more expensive.

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Key takeaways

  • My favorite chapter in the book is the referral chapter because it's the highest leverage chapter of all of them because fundamentally you could sell one person your product and never do any other marketing ever again for the rest of your life and if the product is good enough then that person will tell five people and those people tell five people and so it is the single highest compounding way to advertise is to let your customers advertise for you.

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  1. 0:00
    Abschnitt 1 My favorite chapter in the book is the referral chapter because it's the highest leverage chapter of all of them because fundamentally you could sell one person your product and ne

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

1 segments

0:00My favorite chapter in the book is the referral chapter because it's the highest leverage chapter of all of them because fundamentally you could sell one person your product and never do any other marketing ever again for the rest of your life and if the product is good enough then that person will tell five people and those people tell five people and so it is the single highest compounding way to advertise is to let your customers advertise for you. It is the most profitable, most scalable way to grow anything.