The Real Problem You Don’t Want to Face

0:01The reason that your business one isn't as big as you want, two isn't as valuable as you want, and number three doesn't run without you is because you're not as good as you think you are. Now, before you I know that that sometimes hurts people's earballs. Um, but let me explain. At the simplest level, business really is take the absolute best people in the world and get them to work for you. So, some of you guys have probably heard of John Ivy, right? John Ivy was like one of the best designers. He worked handin-hand with Jobs. But John Ivy was an employee. All right? And I bring this up to say if you had to design a new product, John Ivy would be the guy that you'd probably want to build and design it with you, right? The problem is that John Ivy only wants to work for somebody as good as Steve Jobs, right? So, the real leverage of why Elon has been able to build the size companies he is is because he's Elon. And so the best and smartest people in the world are willing to work for Elon. And so if you had the best and smartest people in the world truly working for you, then the business really would grow without you because there's no real big businesses can have one person who's involved in everything.

1:07It's just impossible, right? And so you have to decentralize decision-making, two very smart people who are very capable. The problem is that those people don't want to work for you. And so the the the real real is that as much as I did give you all these tactics about like these are the things you have to do, here's your move for marketing, here's how you switch from doing to managing, put a time study in place, you know, here's you can stress test the business, like I give you these steps, right? But the real real is that like you have to become someone who's capable who's whose desire people would want to follow, right? And that's going to be a combination of two things. Your experience and track record and your ability to sell the future. Now typically they like somebody who has an amazing ability to sell the future can outsell the fact that they don't have a crazy track record but track record is also uh relative. So if you've built and scaled a billion dollar company and you say my next thing I want to do at 10 or 100 billion a lot of people will believe that you can do it again right but you can also generalize to traits and then get specific again on business. So let me explain what that means. So if you let's say you were validictorian of your class and you know were president of three different things that would just prove that you were generically ambitious right and that you probably work hard and have some level of intelligence and so with that that can still give you a semiredible track record to I also want to start this new big thing and if you were good enough at selling the future of how big a thing you want to do you could get some of that A-level talent but for us mere mortals which I consider myself to be quite immortal um immortal, not immortal. To be clear, um most of the time you just got to have the proof before the pudding, right? Or the proof is in the pudding rather. We have to just show that we can do it. And as soon as you do that, like the level of talent that I've been able to attract at acquisition.com compared to Gym Launch or Prestige Labs is order of magnitudes. And so I almost had to build gym launch to prove that I could that I could build something of that size to then build something a 100 times as big.

3:03So that is my real world actual. And if you're like, wait, does that mean that it will take me time to develop a reputation? Yeah, it's kind of how it works. Um, but when you do have a reputation, you start to gain significant leverage in many parts of the business. One of the biggest being talent.