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Key takeaways
- So, I used to work in the fitness industry and I had lots of fitness business owners who'd say like, "I'm so disciplined." Because they were like, "I work out at 5 a.m.
- I never skip my my meals or my workouts or whatever." But the reality was, I would then ask that same business owner, "Hey, how have you been doing with working your leads?" Ah, you know, I haven't been working them as hard as I should.
- And so, I would then look at them and say, "You're not disciplined because you only are consistent with the things you like."
- Discipline is about being able to be consistent with things you don't like.
Chapters
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0:00
Abschnitt 1 You're not disciplined if you like the thing you're doing.
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0:25
Abschnitt 2 Discipline is about being able to be consistent with things you don't like.
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1:16
Abschnitt 3 And so for you it's like you have to this might be a muscle that you haven't used.
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1:45
Abschnitt 4 Nothing happened." And you say, "Great.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00You're not disciplined if you like the thing you're doing. So, I'll give you an example. So, I used to work in the fitness industry and I had lots of fitness business owners who'd say like, "I'm so disciplined." Because they were like, "I work out at 5 a.m. every day. I never skip my my meals or my workouts or whatever." But the reality was, I would then ask that same business owner, "Hey, how have you been doing with working your leads?" Ah, you know, I haven't been working them as hard as I should. Blah blah blah blah. And so, I would then look at them and say, "You're not disciplined because you only are consistent with the things you like."
0:25Discipline is about being able to be consistent with things you don't like. So, here's me going into more depth explaining that exact concept. >> Do you consider yourself disciplined? >> Uh, with things I like, >> right? So, it's not discipline, >> right? And so, I bring this up because I obviously have talked to trainers and gym owners for a long time, so I know how to >> Yeah. >> I say this because um I [clears throat] just have a lot of people in the community that I ran be like, you know, I'd see them posting every day like, "God, I have discipline. Wake up at 5:00 a.m. like blah blah blah blah blah." And I'd be like, "You never work your [ __ ] leads, bro." Mhm. Like what are you talking about? You like lifting. You like boxing. That is not hard. It's like I I there it takes no discipline for me to hang out with Ila. Zero. Right. And so because some people don't like hanging out with their wives doesn't mean I have discipline cuz I do like hanging out with my wife. It just means that they have a shittier life. Right?
1:16And so for you it's like you have to this might be a muscle that you haven't used. Like you happen to like boxing and so you did more of it and people said, "Can you help me?" And you said, "Sure." If you want to get to where you want to go, your frustration tolerance, meaning your ability to do things that you don't want to do without an immediate reward for an extended period of time, is going to have to get stronger. >> And the good news is that that's a skill. It's not a trait. You can learn it. Which means you do 10 outreaches tomorrow and you're like, "This sucked.
1:45Nothing happened." And you say, "Great. Tomorrow I will do 20." >> And then you do 30. And then you do 50 and then you do 100. And you keep going. But I promise you, if you do the rule of 100, which is in that book, >> you do a rule of 100, you and you do that for a 100 straight days, your business will grow. >> Yeah, for sure. >> I And what's crazy is that people actually fully commit to it and then like way before day 100, they're like, "Holy cow, my whole business has changed." But like, you have to commit to it. You have to go all in on it. And I said, "It's 4 hours a …