Shady’s back, back again with another sales hack 👀

0:00I learned this tactic from Eminem that he used in rap, but actually makes sales way more effective. He always used to talk about owning all the negatives. You want to say every negative thing you possibly can about yourself so no one else can. But as salesman, you can actually stack the deck in your favor using all the negative and then reversing it into positive. Here's how it works. It's all around the word but. Normally, if you've ever heard people are like, "Oh, he's saying something good. Where's the butt?" Because everyone is trained to emphasize what happens after the word but. But when you're persuading, what you can do is rather than say good thing but bad [music] thing, you flip it. So you say all the bad stuff. Our program's really long. It's very difficult. It's complex, but it works better than anything else you've ever tried. Second half of the sentence becomes magnified because of the damaging admissions that butt amplified.