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A Truth That Wealthy People Know
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Key takeaways
- I'm going to tell you a truth that people who are wealthy know that a lot of poor people don't.
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Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00I'm going to tell you a truth that people who are wealthy know that a lot of poor people don't. And it takes the same amount of effort, sometimes more, to close a $100 sale as it takes to close a $10,000 sale. And it's not because of the product you sell, but because of the prospect you're speaking with. Picking the right customer to sell to is one of the highest leverage things that you can do to make more money because people have this false belief that it must be harder to sell those people or must be harder to deliver those people. And we've all seen that meme that says, "Hey, so what exactly am I going to be getting for my $50?"
0:26versus the wealthy client that says, "Hey, wire sent yesterday for 50 grand. What do you want to do next?" The faster you can learn that, the faster you can get to doing the same work with just way more zeros.