Werbung 2026: Hyperpersonalisierung durch KI

0:00Right now, it's about volume of different creative. We did, you know, 1,000 or 2,000 ads, I think, before even started. I think it was 3,000 by the time of the launch happened. I can't remember. It was in the thousands. And the way that advertising is moving in general, it's going to be about hyper-personalization. So, with AI, you can create way more permutations much faster. And so, I think we're going to have personalization at scale. And that's 2026. That's I mean, right now it's end of 2025, but like, I'm just calling this right now. I've already seen crazy returns that we're seeing in the portfolio with this across all the companies. Like, this is the future.

0:28Like, you need you need to be able to create lots of creative. And what's more important is you need to be able to create the machine that consistently self- proliferates the creative. So, it's like, how do I get the customers to make creative that gets us more customers that make more creative? That's the That's the process you want to install in the business rather than think, oh, I have to just keep building the team. I mean, there's elements of that, for sure. But, this is like it was a great lesson for me this year and what I'm taking into next year is like, we have to build the self-licking ice cream cone. And hyper-personalization is going to be I mean, I mean, I'm saying 2026, but I don't think I don't think it's going to go back. So, I think that's going to be the future. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct your business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can we'll invite you out to Vegas and we'll do this in person live.