Warum Content und Werbung verschmelzen

0:00My name is Alex and I'm a music lawyer helping artists close six and seven figure deals. Okay. >> Last year we did $487,000 after doing Cash Cow. Yeah, we I was going to say we we did a Cash Cow episode. So you did 478 47 47k that's what you did and what are you at now? Uh right now we are doing 30k the current revenue run rate. That's monthly. Okay, what were you doing when you got on the when you got on the show?

0:3183k. Monthly? >> grew by $400,000 in 1 year. >> Oh, great. I'm glad my advice worked. That's good. So 80k to 480k. So that was worthwhile to come on the episode. >> [laughter] >> Okay, fantastic. I'm glad we sixxed. All right, so what do we do from here? So what's the problem? >> The thing The thing that's stopping me right now is qualified leads.

0:59Um The The total available obtainable market is less than 100,000 people um and I'm looking to build a way to get to those people that have you know life offers at the right moment at the right time so they can hire me to help them close those deals. Okay, um there's honestly a shitload of static on my side. It's very hard to understand you. It's not on you. So what do you need help with?

1:29Do you say it in as few words as you can. Qualified leads. Okay, you need more leads. Got it. Okay. So you need more leads. Now if you doubled or tripled your lead flow right now would you be able to handle it? Yes. Okay, got it. So what are you doing right now to get more leads? Content. Content. Okay, got it. And I think what I told you to do is to send them over to Instagram and then DM and do a DM funnel. Is that what you're doing?

1:57Yes, we're doing that. Wonderful. Okay, so um if you just need more leads it's going to be it's going to be one of two things that you can control on your own. Option one is you start running meta ads. Okay. It's option one. Option two is you just make more content. And here's the beautiful part. You can do both of those things and they accomplish the same objective. So if you if you crank up your content and then make all of the best performers your ads then your ads and your ad creatives are your content and your ads creative can merge. Which by the way for anyone who's listening to this is the future of how ads are working. Like the algorithm for ads and the algorithm for content are the same.

2:38Like it has merged. And if you think about what what the platform wants. If the platform could ever every single content creator making ads and the ads are just more content than that means the entire platform would be quote ad-free and still generating revenue which is a superior experience for the users which is exactly what the platform wants. And so how many pieces of content are you making right now that are like what are you making per week right now?

3:02Right now 12 to 15 on Instagram. Okay, so two a day. Two to three a day, yes. Um one to two long on YouTube. Per week? Uh yes, per week and five shorts per week. Okay. Um this works and the five shorts are those different than the two per day you have on on meta?

3:26Yes, well one of them I do two posts on Instagram and and the same shorts is actually the carousel on Instagram. So I cross post them. >> Yeah, got it. Okay, so I think so big picture I mean you can obviously make more content but I mean I think your content cadence right now is you know is adequate. Where you're probably going to have to tighten the screws on is the quality of the content. So how much research are you doing on the hooks on the scripting? Are are they scripted or how are they how are you making them right now?

3:57The shorts. Uh yeah, I'm I'm doing the content uh create the hooks and then do steps or stories and do carousel uh and infographic. Okay. Do you have any kind of bigger accomplishment that you've had happen? Yeah, we helped last year we helped artists close over $5 million. Okay, great. So I would put that front and center um and I would probably include it in every YouTube video that you have. So when you introduce yourself to edify you I'd say hey you know I'm Alex O'Mar. I you know I do this for this type of person and we've done projects as small as this all the way to projects as big as this. Our most recent thing that we did last year for $5 million. And so in this video I'm going to XYZ show you how blah blah blah blah blah works, right?

4:45Um that's those are small tweaks that are going to improve it but that's going to like elevate the brand overall. But right now it's like we just need to grow the brand from a top end you know content perspective and ads is just something that you can do to scoop up um more people out of the audience you already have. But the big thing is that you just need to hit your advertising with an atomic bomb. Like that's what it is. Like that's what you need to do. Now we could look at pricing stuff but I think I already looked at pricing the last time we spoke. So we fixed the business model. We sixxed it so that was good.

5:16Um what are your margins right now? 50% That's profit margin. 80% Love that. Yeah. Yeah, so um yeah, we just need to make a shitload more content and make better content and then run the best content as ads. Like that's it. You have a front end thing. Like you can double take twice the number of customers, right? I think I said that earlier. Yeah. Yeah, that's it. It's a It's a pure demand thing. And we already fixed the conversion process and we fixed the pricing. So you just need to do more. So your focus first 4 hours of every day goes towards this and then you can start your day.

5:52So Content and ads. I'll say they they hear the same words you're hearing. Yeah, go ahead. >> Can you hear me? Okay. Yes, so the my question is there are some people some activities in the industry that says that say that because this game is all about perception, status, and network that I should go to industry conferences, awards dinners, all of that type of

6:16>> Uh-huh. What do you think about that? I mean if you want but I would say like I mean if you want you can go like once a month and make sure it's a good one and see make sure you like can solicit the audience for business. But by and large content is going to give you a lot more distribution. So branding is going to come from the association. So if you want to make associations with the people who are bigger than you that's fine. Um I'm not against that. Uh the big thing that's going to matter the most though is that you have helped people like them get what they want.

6:51Okay? So it's about more people to know about the things that we are already doing. First 4 hours of every day goes towards making more content and then turning that content into ads. That's it. You don't need to change anything else. You're at 500k that's you go to three or four million and then we we check back in then. All right? Okay, thank you. Rock and roll Alex O'Mar. Congratulations on your sixx. >> [laughter] >> Thank you. All right, bro. Talk soon. If you are a business owner and you are not growing as fast as you'd like I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information it'll tell you where you're at and the most important part for you what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisitions.com/roadmap plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale we'd love to help you out. On the Thank You Page you can book a call with my team and we will look at your business, see if we can help and if we can we'll invite you out to Vegas and we'll do this in person live.