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Was du mitnimmst
- Erkläre dein Angebot so einfach, dass es ein Fünfjähriges versteht, sonst verstehen es auch Kunden nicht.
- Sei klar statt clever, unklare Angebote verwirren potenzielle Kunden und kosten Leads.
- Wähle einen Hauptkanal für Reichweite: Outreach, Content oder Ads.
- Für angehende Thought Leader empfiehlt Alex Content, weil dort die Aufmerksamkeit liegt.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Hi, how how can I hot leads for high ticket executive clarity service? It's a science-based service involving photography. Science-based service involving photography. Can you scroll up on my my Okay, here we go. I have 10 years of photo experience. High ticket executive clarity. I don't even know what that means. So, I'm I'm gonna say and Jack. So, if like uh you know, hopefully you're live.
0:27Um, well, I guess you are alive, but I will I'll I'll bet you, man, like you'll get way more leads if people can understand what you do. Like, I'm just being super real. Like, like, explain it to a 5-year-old. Like, I take pictures of your face that make you look better and get you higher responses to your resume outreach. So, it's just like I'm I'm relatively confused by what you do. And I think that if I'm confused, and I look at a lot of different businesses, prospects will also be confused. And so I think this is a messaging issue right off the bat, which is just make it very like be clear, not clever. Like that is like that is the issue. Be clear, not clever. Um yeah, that's that's that's what I would do. Um and then from there, you're going to have to let more people know about your stuff. So you're going to have to either pick outreach, you have to pick content or pick ads. My recommendation, especially if you want to be a thought leader, is going to probably be on the content side. um that's where the attention is. And so I would start demonstrating to the highest degree possible SPCL, which is what I started this this whole thing with. And if you can't do it for yourself, then you want to use or borrow the status of the people that you're helping.