Warum Upselling den Umsatz steigert

0:00Okay, so you're doing 60K 20K profit. You probably just need to have one centralized salesperson to do the essentials. And you need to do Are you trying to sell them at the end? Yeah, it doesn't work. You have to sell them halfway through. People don't People don't sign up again when they're done. We tried that, but it doesn't seem to help. It's the offer. So basically at the halfway point, you say you've done a lot of progress, what I want to do is a rollover upsell, which is what I just did, right? So I took your ticket and credit towards the next thing. So you say you paid two $2,000 whatever to get this period of time. I'm going to credit the $2,000. We can either credit it towards 12 or we can credit it towards six. So right now your option is you can pay me another $2,000 to get to get six months or another $4,000 to get 12.

0:39You just give them either or. If you choose today, yeah. And then you let them credit the whole thing that they paid towards that. That way it's like you just got your whole first, you know, 12 weeks free. Cuz you're crediting it towards the that thing. And how do I know if my offer's solid or if it sucks? Uh the offer part I'm most concerned about. I mean, I'm assuming if you've if you follow my stuff, you have some bonuses, you have a guarantee that's probably conditional. If you don't hit the goal, we'll keep working with you till you do. Right? So you already have the main components. I'll bet you this is a sales problem and a sales process issue. So halfway point, you'd want to go PIF on either side, so paid in full on either side, rollover credit using the upfront thing towards six or 12. You either solve the problem of I'm going to coach the trainers on how to sell and I'm going to incentivize them to want to sell because they're going to get a percentage of the contract and hopefully they have some teeth in them. And if you're like they're all hopeless cases, they all hate sales, they don't want to do it, then you bring in the salesperson.

1:33And sometimes I like in the short term, the highest use of your time may be you taking those calls. Like, "Hey, I'm the owner. I want to make sure you're having a good experience. Talk to me about what's happened so far. I want to make sure that we can tweak things. I just want you to have an awesome time." Great, well, it sounds like things are going awesome. So let's keep the party going. And that's kind of that's the positioning. Let's keep the party going cuz fundamentally when you go through that sale, you're like, "Okay, Erica, you know, you wanted to lose, you know, 30 lbs. Great. When you're at 30 lbs, do you think you're done forever? They're going to be like, "Well, no." It's like, "Right. So, then to me, this is already accomplished the goal, which is that you've learned that this isn't going to be a quick fix. It's going to be a lifestyle change. And so, if you're in this, I'm in this with you, and I want to match that support by giving you everything you paid me so far towards you staying on. How's that sound?" Great. Two options. And if they say no, then you down-sell to continuity in the back. Either way, you get them to say yes.