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Was du mitnimmst
- Am Anfang lohnt es sich, Leistungen kostenlos anzubieten, um erste Referenzen zu sammeln.
- Kleine Kunden sind der Einstieg, große Kunden vertrauen dir erst nach mehr Erfahrung.
- Mit zehn kostenlosen Kunden holst du dir Testimonials, um danach zahlende Kunden zu gewinnen.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00All right. Starting my marketing business is zero experience using your books to learn. Thank you. You're welcome. How can I get more experience to sell my services to big companies? Everyone start for free. And you also you also typically have to earn your way into bigger customers. And so this is why it's normal for people to consistently go on market because they realize that the work it takes to do to serve bigger clients is about the same.
0:27But the thing is is that to get the trust of bigger clients, it takes more experience and more knowhow. So saying like, I have zero experience, you know, I'm going to read your books and I'm gonna start taking Amazon down as a client is super unlikely. And so you're going to want to start with smaller businesses and then work your way up. And if you don't have any experience, this is why I advocate for starting for free. Like you want to get proof before you get anything else. Like it will take you so much longer to get your first 10 paying customers if you try and get your first 10 customers to be paying. You want 10 free customers. Leverage the testimonials, learnings, and examples from those 10 because the people who then buy from you don't know that those people were for free. Then you could get those next 10 using the first 10. This is leverage.