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Acquisition HQ Workshop · MoreMozi

250 Dollar die Stunde als Videograf verlangen

Workshop Mitschnitt, in dem ein Videograf mit Alex und Leila bespricht, wie er seine Preise deutlich anheben kann.

Auf YouTube ansehen 250 Dollar die Stunde als Videograf verlangen
Personen
Alex
Kanal
MoreMozi

Alex Hormozi ›

Mehr Details
Format
Acquisition HQ Workshop
Dauer
6:53
Herkunft
MoreMozi Videos
Originaltitel
How to Charge $250 an Hour as a Videographer
Transkript
Volltranskript auf dieser Seite

Was du mitnimmst

  • Schreib der Preis steigt statt der Preis könnte steigen, das wirkt sicherer.
  • Die Kernbotschaft sollte vorne stehen: 250 Dollar pro Video verlangen, das nur eine Stunde dauert.
  • Ein klares 5 Schritte System aus Auftritt, Preisen, Verkauf, Kunden gewinnen und schneller Lieferung überzeugt mehr als Geheimniskrämerei.
  • Beweise wie Screenshots vom eigenen Kontostand überzeugen mehr als vage Versprechen.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

14 Abschnitte

0:00Unternehmer/Gast Hey Alex, I'd love if you could roast my page. All right, let's look. Try to take what you said and model it after that. Okay, good. Let's let's see how well you followed the the instructions. All right. We've got 200 people on here. We're rocking and rolling. All right. Learn how to take your videography to the next level with our five-step process. Price might increase.

0:23Okay, so let me instead of might which I think is cute, just say price will increase. You just don't need to say what. It can always just be in the future. Just a side. Okay, so let's just put that out there. $59 a month, good. I'm glad you didn't pussyfoot around the the price. You got a little bit something more more meaningful there, right? Got the video first, cool. Okay. Okay, nope. We should just video up what's incredibly lucrative. Blah blah blah.

0:51Alex Um Okay, you have proven strategies. Okay. Um okay. Okay. So the thing that I thought I would pull out of this that's the most important part is this last bullet. Charging 250 a video. I would probably like make that my first thing. How to charge $250 a video within 4 weeks.

1:20Wow, right? Charge $250 a video that takes you 1 hour to to to make. Like would you like to make $250 an hour instead of $10 an hour or $20 an hour? Yeah, well, here's how you do it. There's five steps. Here's how you position yourself. Here's how you edit it. And that that's going to be the ex- like the each of these slides is going to be the explanation of the of the mechanism. Right? So phase one is we have to reestablish your social brand so that you look like you're a videographer. Step two is you have to understand the pricing and packages.

1:46Alex This is the pricing that all of our guys use and I'll show you how to sell it. Number three is the sales process. Number four is how to get clients. Number five is how to deliver these things in under an hour. Ta-da! There's the There's the system. Okay, so that's what I would like all these gatekeeping blah blah blah blah. A lot of effort. I don't think it's going to convert. I don't think it's going to be like I'm not going to be like, "Oh, now I'm going to buy because he is not gatekeeping secrets." Like that's that's not what I'm going to do. Right? Like I would I would buy this because I want to charge I want to charge 250 for something that takes me an hour. That's what I want.

2:15Alex And so you just need to show me that I can believe you when you say that you'll do that. And then the rest of it should be proof around people who are just showing snapshots of their Stripe account being like 250 250 250 250. And people are like, "Holy [ __ ] this is real." That's what makes this compelling. Okay. So also price might increase and then price increasing soon. Just I would just, you know, pick one. Get in for that, normally that. Okay, or will be instead of normally.

2:40Money-back guarantee, blah blah blah. Okay. Are you creating great videos but struggling to make money? Fine, that's not bad. Five-step process. Yeah, show me the process. Um and show that in here and put it around the promise. So promise proof plan, very simple. Here's my promise, we're going to make 250, right? Uh the the plan is my five-step process and then proof is that you're actually like let me show you all these other people who have done it. Okay, great.

3:06What's inside? Exclusive access and resources. So this doesn't actually mean anything. Um so you want to like you want to define like what is exclusive access? So just take chunk it down. Be like, you can DM me whenever you want. You get my cell phone and we can hop on a call as long as between 9:00 to 5:00 and I'm available. Right? Like that's what exclusive access means. So just define the terms, break them down.

3:31Otherwise you use marketing jargon and no one understands what it means. All right, by the way, this is just the secret to great copywriting is just just tell them what it is. Okay. Like resources. Like don't say resources, tell them what the resources are. So it's like it'd be like, talk to me and stuff. It's like, yeah, but how? Like give me the give me the meat, right? Okay. Um become a profitable freelancer. So this is this is an outcome, okay?

3:57Alex Freelancing lifestyle, travel the world freelancer. Okay, collaborative sessions, group calls, blah blah blah. Okay. Um so this is the closest part to the features. Um and I would want to beef these out and make them more valuable. But I think that you could really murder if you do what I just outlined on up here with each of these slides and then providing because like this is actually a pretty this is actually a pretty if if packaged properly, this could be very compelling.

4:23Alex Uh because 1 hour for $250, a lot of people are into that. And so if you said, "Hey, if you work 20 hours a week, 20 * 250 is 5,000 a week and you work half part-time, right?" That's pretty chill. Travel the world, whatever. It's 200 grand a year, awesome, right? And so I would be selling around that promise and then the rest of my page is dedicated to making them believe that it will happen for them. So fundamentally, all right. So everybody, listen to this.

4:52Persuasion. Especially in B2B offers, right? In B2C offers you have to make them believe it's worth it. And then that they have to believe that you can help them do it. So it's two things most of the time. With B2B offers, if you say you make $20,000 a month and it costs you $60, the is it worth it is very clear. The problem is making them believe that it will happen for them. So all of the effort is decreasing the risk associated with the purchase and decreasing the perceived friction around success. And so you have to think what are all the questions that they are going to have going into this that they don't know the answer to and say, "I already I've already thought of this and solved it." And so this is like opening emails, opening DMs, how to post, 20 you know, 20 content posts and CTAs that work well. Like I already have invoice things and contracts laid in place. I'll show you how to set up your Stripe account. Blah blah blah blah.

5:48Literally everything inside you want to explain that stuff. They're like, "Fuck, if I just do this, I'll get it." And that's the point, right? And then you can and then you can you can sell against and say, "Hey, worst-case scenario, you could come in here and download all my [ __ ] for 60 bucks which is going to save you more. And this contract, it cost me $300 to go to a lawyer. That alone is worth the price of the group for 5 months. This cost me this much time and money and it's that alone is worth the cost of the price. This blah blah blah." You go over and over and over again. So if you guys haven't seen this, go to uh on my page my on my YouTube I have the pitch for the book.

6:19Watch the bonus section. And so when you're trying to figure out how to describe your bonuses, like the features of your offer, go watch that and watch the structure of every bonus. It's like, here's the bonus. Here's what it's going to do for you. Here's why it's important. This is what it's worth, but I'm not going to charge you that even though it cost me this much time and effort to do, you're just going to get all of this immediately rather than having to pay this time and effort which is a massive discount on what it's really worth. Great. You just you just run that cycle over and over and over again. Okay.