Warum du ein Unternehmen top down aufbauen solltest

0:00So the reason that I talk about selling to these the top 1% is that one of the most effective ways to build a business is from the top down. So what do I mean by that? Like think about like Tesla, right? We started with a $250,000 Roadster and he had a very limited production. Very few people, more profitability per. What then happens? Well, then he was able to make the, you know, Model S and that was the next car and then he made the Model 3 or Model Y, whatever. So he kept working his way down. But what's interesting about this is that when you anchor high, it makes sense. Think about it from a branding narrative perspective. If I say, "Hey, I've got this really expensive car. It's amazing. It's super fast." And then I say, "Hey guys, many of you couldn't afford this, so I made another car that's similar, but more affordable for you." That that brand narrative works because you've anchored high. Now think about the reverse. Hey, I'm a I'm a budget discounter and I'm going to now sell a really expensive car. It doesn't It doesn't hit the same, right? And so I love the top-down approach because you have a brand reinforcer, but also from an operational perspective, being able to ship the amount of cars he has to ship for the the Model 3 compared to the amount that he had to do for the Roadster, it made more sense to start here cuz you can handle the volume, right? You might not have the operations to handle the amount of work that it requires to serve the masses. Like for sure, there is money, right? At the bottom. There is. But you have to be doing it at very small razor-thin margins with extraordinary volume. And unless you have the capital to create something that truly scales to that mass, you will probably just end up trying to squeeze the $2 for more than what what they're worth. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it.

1:50And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstraint the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team, and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas, and we'll do this in person live.