Ein Business für High School Coaches aufbauen

0:00Anyways, man, I've been been a football coach for the last 20 years and just an entrepreneur mindset but then just off and on, you know, I'd be all in on football then switching back and and and man, I've got a heart for coaches and I've tried so hard to help and monetize that over the last several years. I stepped out of coaching 6 months ago to go all in on business. That football coaches exist on X. That's where they're all at. So I went all in there and over the last couple months I've been averaging 20 million views on X.

0:34And I've sold a lot of things to coaches from playbook tools to a lot of things and just have not been able to crack the market and and man, I've poured into just trying to understand everything that you guys have teach and and following you for the last 5 years but long story short, I've I've been able to get to 50,000 last year as a side hustle while still full coaching full time. So I stepped out.

1:00And I was selling a very niche spreadsheet tool. So the way I design plays, I I created a spreadsheet, sold it to coaches. I've already used your AI tool to to really try to understand that. >> Yeah. >> But I think there's a better model and I'm trying to figure it out where, you know, football coaches have immense relationships and and and a network in their community and some of the better models and this is been like fundraising for example. Um I have started to to to create a collective for coaches very much like the NIL world of college football.

1:34>> Mhm. >> And I am seeing like is there a better model for me not to charge the coaches where I would basically give away free goodwill >> Uh-huh. >> much like you've done >> Uh-huh. >> and then potentially fundraise for them or do a firm search firm side of it or seek sponsorships from local businesses. I am trying to figure out a model where I can serve these guys where they're making pennies on the hours in high school at least. I've been coaching college as well, but um I'm just trying to find a model that can that can help them and maybe even make them money somehow through personal training with kids, but I just want to leverage leverage my network and what I've been working on for a long time and figure out a model that works for these guys.

2:17>> Heard. So, I couple quick bullets. So, how do you help these guys cuz this isn't like you help them make more, correct? >> I help them There's a I'm trying to figure out the right pain point. Is it win more? Is it Is it um earn more? Is it get a better job? Um or is it to earn more on the side through through their network in their local communities? I I I I've just struggled with this for going on 8 years now, to be honest.

2:47>> It's a real It's honestly it's a really tough one and what's interesting is I probably talked to So, talk about like how many times I've had different conversations with businesses. I probably talked to three or four people who like tried to serve um like high school like football coaches and baseball coaches things like that. And what's been interesting is I've seen a a common theme, which is that they all struggle to monetize. >> To monetize? >> Yeah. So, but I don't want to speak that over you. Okay, I just want to be clear, but I I just want >> No, sir, I'm I am I have been trying so hard like I for 8 years and my biggest I'm telling you I joined the 800

3:18>> Yeah. >> deal for one answer alone. >> Well, then we'll >> Do I stay in this >> Yeah. >> or do I move on? Because I have tried so hard. >> No, I know. I got you, man. >> And and basically though my So, it's either I stay here and serve them or I have another thing that that I'm passionate about, which is Tackle Life, which is taking the things I've learned from coaching and bring them in more to the business world from football to to serve in a different way and then may you know

3:43>> You mean like corporate like like corporate like team structure and communication and leadership and things like that. Yeah. >> Correct. I mean you know, from public from motivational stuff to to the hard tactics. Yes, like trying to bring in team building XYZ. >> So, I'll tell you I mean, straight up, the the corporate thing is by far the I mean, it's like opportunity vehicle, not even close. I'll tell you why. I'm like I'm I'm I'm I'm rarely the like let's give up on the thing that we're on. It's like I can name on No, no, I I'm serious. I can name I can name in last in last 2 years I did the 226 one-on-one consultations, right? In that time period, I had three businesses out of 226 where I advised them to exit.

4:23Like, you need to I don't think you should be in the space. Two of them were competing against a true monopoly. Um and the reason that monopolies are illegal is that if you if you actually succeed in making one, you win. Like you like there isn't actually a way to enter a market, and that's why they're regulated and things like that, right? The The last one was a woman who had a She wanted to have a premium cocktail brand, but she was only selling to cruise liners, and cruise liners said they didn't want glass. And so, she had to switch to cans and premium ingredients in cans. I think it looks like we're on fire right now, by the way.

4:54>> Nice and warm. >> But anyway, sorry. [laughter] Um But But here's here's my point though. And after talking to her, she'd never made money. She'd put all her life savings into this thing, and I think there's a fundamental issue, which is that like no one thinks cans are premium. And that was the issue. And so, even when the the few cruise liners who bought it, the customers on the cruise liners didn't want to pay premium cuz it was in a can, right? So, there was fundamental assumptions that made the business very it made it untenable. Now, within your space, the difficulty is that coaches who are actually really good, big universities will pay super top dollar for, but they don't need you, right?

5:30>> Yeah. >> The the the the the the coaches that you serve are dead broke, right? And so, the if you serve a dead broke avatar, then typically you have to flip the model in such a way that they become the product rather than you sell to them. >> Yep. >> Which means that you would have to do some sort of recruiting function. But the reason that I don't like that is because anybody who's really good at winning moves up and gets recruited. Pretty easily. >> Yeah.

5:55>> That's what I don't That's what I don't like. So, if I had to pick between opportunity vehicles, I I I rarely say this, but if you are still passionate about the other thing, about taking the the business lessons from from football and applying them to business, I think that will that will yield you a much better a much much more likely much higher income thing, and I think that you can still use your passion about football coaches, and I think maybe you bring them from the football world, and then you employ them within your company.

6:20>> I I've thought of I've No, I love that. I do love that. Most of my sales team right now is are they're football coaches. And they don't make enough money, right? And And so I'm trying to figure out how to leverage. So So these 20 million views on X, I've been um writing stories of coaches about their journeys. Um I've had head college coaches reach out to me. They're like, "Hey man, like I love this attention for recruiting. Um would you do a thread on me?" They They've They've jumped on podcasts to do interviews. And so I'm getting some attention with some big names. Like in my my phone now is like, you know, just a lot of head college football coaches across the country. So I'm getting in that, but I'm trying to figure out how to leverage ultimately. Just to give you a quick breakdown of like my vision is outside of this, which honestly what I've been begging for is someone to give me the freedom to exit because I have just struggled

7:07>> Dude, let me let me let me just give it to you. You have the permission, man. Like you're you're not failing. So I'm going to do one thing, and then I got to I got to go to the next the next caller, all right? But here's So here's here's the the bottom line is this. There is a time to put to to push, and there's a time to pivot. It's an eternal question for entrepreneurship. But there is an actual answer to when do you pivot? And it's when you have an underlying assumption that you believe to be true, but then was proved incorrect. Which means that when you have new information, you take new decisions. If I had an underlying assumption that, you know, VR goggles are going to be the next big thing, then Meta made a big bet on that. So did Apple. and they were both wrong. And so they could keep pouring money into it or they just say, "You know what? We're cutting our losses." We don't see that in the entrepreneurship world as a pivot, but that's exactly what it was. They made a bet and it didn't work. Right now, you had a thesis, I think these people people be able to pay me, but they're all broke. And if they are good, then they're not broke, but they don't need me. And so that's the fundamental issue.

7:59And then as them as a product to flip the mark the model, the people who are good don't have issues finding them cuz they're super public and they're not that hard to get get a hold of. Right? And so I think you take your tactics, you go into corporate, and then I think you recruit those guys, and then I think if you still like have a have a mission for that, and you have a heart for that, then you still make content around it. There's nothing wrong with that. And that'll attract more people into your business, which is great. And then the the corporate leaders who resonate with that, which is tons of sports uh leaders who want to bring that kind of sports mentality into their business, will totally resonate with you. All right, man?

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