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Was du mitnimmst
- Eine gute Community verbindet Mitglieder untereinander, statt dass alle nur auf einen hören.
- Poste Formate, bei denen Mitglieder sich zeigen können, zum Beispiel Bilder vom eigenen Arbeitsplatz.
- Löse die typischen Probleme deiner Zielgruppe gemeinsam, statt nur selbst Antworten zu liefern.
- Eine Community soll sich wie eine Party mit vielen Gesprächen anfühlen, nicht wie ein Vortrag.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Is there a school playbook for building a group for high engagement? My community is global adventurers who work remotely from wherever their business happens to be. I actually think that's kind of cool. I really like that. So, I think if I were going to get engaged So, there's a couple of posts that we kind of have recommendations for, but I think picture of your of your work desk, I think for your community would be one it it's cool because everyone likes taking pictures of it, but secondarily because it's probably going to be changing. And so, I think that because they're going to have different backgrounds, I think it's almost like a subtle flex. They're like, "Look at my workstation today." And it's like over the beach or whatever the hell, right? Over the mountains. I think that that would be really cool. And basically it's like think about all the problems that you've encountered being a global adventurer. Maybe it's travel visas, maybe it's picking the right Airbnbs, maybe it's you know, getting good you know, Wi-Fi connections, getting you know, international Wi-Fi, maybe it's Starlink, whatever. Like I'm sure there's going to be tons of problems that are going to be unique to your community. And I think that what you want to think about is like how can I solve these four people at a time? And or make threads that allow other people to solve it for each other because I think that's actually even more powerful because that's what really builds the community. It builds the net between rather than one to many, right? So, instead of it I mean I've driven I've drawn the circle before, but it's like circle of you and then lots of lines to like one line to every single member is how a lot of people try to build communities kind of like guru first.
1:20And I think the best way to build community is you want to be facilitating of all the little circles underneath, all the little lines between the circles is what we want to facilitate. So, if we're If you're having a party, imagine this, okay? You invite 100 people over to your house, big party. But imagine you have 100 people over your house and let's assume you have you have a a barn outside or something that's big enough to handle it. All right. Well, if the whole party is everybody looking at you and then you saying stuff, not a very fun party, right? Ah, right? Thank you for the visual. So, the goal is you want the thing on the right, not the thing on the left, right? An audience is what we make content for. We bring them to school so that they can connect with each other.
2:02And then that becomes like think about think about the think about the loops of reinforcement that occur in the one on the left versus the one on the right, right? The one on the left there's only you know, one one loop per person and you're the one who has to do all of it, right? Very hard. On the flip side, each one of those circles has like 10 loops of reinforcement and none of them or only one of them is you, right? So, there it's way stronger and let's say that let's say hypothetically we cut all the lines to my face, right? All the lines to my face get cut on the left, all those people disappear. They just fall out. Now, if we go to the right and cut all those all those lines, well, all those people are still inside of a web.
2:39They're still in a web or a network said differently of communication community. And so, this is really what we're functionally trying to build. And then we want to tap you know, we want to we want to lean on the incentives within the community. And so, we're facilitating that us as hosts, right? We're facilitating that by giving them things that they can all share. And a lot of people just aren't creative. So, just think about every problem that you come up with on a regular basis. And I'll tell you this is going to be it's going to seem out of the blue, but there's a great creator named Alexandra Madison, I think and she has a husband named John Bouff, I think. It's like French. It's like b o u e f.
3:17Um Point is though, um they make like couples humor content. And I'm always amazed at the little moments that they're able to find. Yeah, I'm amazed at the tiny moments that they're able to find in everyday relationships and they've been making posts for freaking ever. And despite that, they still like they still have these moments that come up again and again and again that are funny, right? And so, you probably if you're like the global adventurer for Monique, if that's the community, I guarantee you there's 200 You basically just want to get as granular as possible because I think that's where people experience kind of the major benefits of communities. People helping solve the everyday problems that occur. It's just that everybody's everyday is different.
4:02And so, if we get everybody who has the same day together, then we can kind of collectively make everyone's life better and it makes the community more valuable and engaged. Cool.