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Experten ohne Reichweite sind nur Autoritäten
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Was du mitnimmst
- Ein Experte ohne Reichweite ist nur eine Autorität, das Wissen allein bringt wenig.
- Beim Partner-Deal zählt Reichweite oft mehr als reine Fachautorität, weil sich Traffic in Wert ummünzen lässt.
- Jemand mit viel Reichweite aber wenig Autorität ist meist wertvoller als umgekehrt.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Uh, partnering with an influencer strategy a lot of people are using, but what about partnering with someone who's an expert and has a course that has worked, but they don't have a following, is it worth it? Um, tough. Because, I mean, you can, because if you think about this as you're assembling a, you know, a business for school, like, there's the stuff inside, and then there's the advertising. Ideally, one partner can bring both. And so, with this person, I wouldn't like, they probably want more than they really bring value to the table. It's probably because they're inexperienced from the business side.
0:33I'm just going to make a guess here. So, I'd rather cuz this is like, experts without influence are just authorities, which is like, okay, but you like, I if I had to pick between somebody who had uh, lots of traffic and not a lot of authority, and somebody had a lot of authority and a lot of traffic, I would rather have somebody who has a lot of uh, traffic, cuz then I can figure out something that they that they would be valuable that they could provide to the community.
0:57Sometimes, when somebody who has a lot of traffic, just access is is enough.