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Experts Without Influence Are Just Authorities
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Key takeaways
- Uh, partnering with an influencer strategy a lot of people are using, but what about partnering with someone who's an expert and has a course that has worked, but they don't have a following, is it worth it?
- Because, I mean, you can, because if you think about this as you're assembling a, you know, a business for school, like, there's the stuff inside, and then there's the advertising.
- It's probably because they're inexperienced from the business side.
- So, I'd rather cuz this is like, experts without influence are just authorities, which is like, okay, but you like, I if I had to pick between somebody who had uh, lots of traffic and not a lot of authority, and somebody had a lot of authority and a lot of traffic, I would rather have somebody who has a lot of uh, traffic, cuz then I can figure out something that they that they would be valuable that they could provide to the community.
Chapters
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0:00
Abschnitt 1 Uh, partnering with an influencer strategy a lot of people are using, but what about partnering with someone who's an expert and has a course that has worked, but they don't have a
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0:33
Abschnitt 2 I'm just going to make a guess here.
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0:57
Abschnitt 3 Sometimes, when somebody who has a lot of traffic, just access is is enough.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00Uh, partnering with an influencer strategy a lot of people are using, but what about partnering with someone who's an expert and has a course that has worked, but they don't have a following, is it worth it? Um, tough. Because, I mean, you can, because if you think about this as you're assembling a, you know, a business for school, like, there's the stuff inside, and then there's the advertising. Ideally, one partner can bring both. And so, with this person, I wouldn't like, they probably want more than they really bring value to the table. It's probably because they're inexperienced from the business side.
0:33I'm just going to make a guess here. So, I'd rather cuz this is like, experts without influence are just authorities, which is like, okay, but you like, I if I had to pick between somebody who had uh, lots of traffic and not a lot of authority, and somebody had a lot of authority and a lot of traffic, I would rather have somebody who has a lot of uh, traffic, cuz then I can figure out something that they that they would be valuable that they could provide to the community.
0:57Sometimes, when somebody who has a lot of traffic, just access is is enough.