Medspa: Beliebte oder margenstarke Behandlungen bewerben?

0:00Unternehmer/Gast I own a medical spa with my wife. Yeah, and uh So Love med spas. We offer a ton of services, anti-aging services. The most popular ones are the least profitable ones. >> Cool. Um So trying to determine strategy, should we market the ones that are most popular, try to get people in more, and then look to upsell? Because the higher margin ones, I mean, you're talking like a 10 to 15x difference Yeah. in revenue.

0:30So I'm just trying to determine, do we market more general, come on in, we'll give you a year plan, or just market the the baseline one, come in, and then just try to upsell after that? This is a great question, and it probably affects a lot of people here. It is a math question, so you can solve this and actually know what the right answer is. And so I'll just give you an example. So let's say um Botox is people come in for, for example. All right, so what how much Botox cost? What's your gross profit on Botox? Uh so we have to factor in all of our fixed costs, like $58 per treatment.

1:03Okay, so you make 58 bucks, okay, per Botox. So what does it cost to get somebody in the door? Uh right now, our CAC is 202. Okay. So 202. Great. Now what percentage of these people can you sell into ice, you know, with the CoolSculpting or whatever else? Uh we're about like 40%. Okay, so 40% of the people. And what's the average ticket of the thing they buy or let gross profit on thing they buy afterwards? Uh like $1,300. Okay.

1:35So whatever this is, that's uh 400, 520. So 520 + 58. So it's this times this, right? Is 578. Okay? So this is path one. Now if you market straight for this thing, what's CAC? Uh just overall. I don't know individual for service lines, but overall just 202.

2:03Alex Okay. So if you basically So to answer the question, you just promote this up front, see what CAC is, and so here if you've got 202 to uh 578, you're you're like just under three to one, right? And so you're you're feeling it right now, I'm guessing. You're like, I just need this to be bigger, right? And so um I think this upsell efficiency is pretty good, to be honest with you. Um now this you might be able to work on, because I would bet that this can get expanded to like five or six thousand, and then that would probably make all the difference in the world. And so in terms of med spas that I that we like, cuz we I really like med spa stuff, and so I was like, all right, let's just buy a chain, and then you can get stuff for free to save me money anyways. So So So Um Uh but I I think I think this is actually probably where the deficiency is. I actually don't know if this is If it's like 200 bucks, it's fine.

2:56Alex Um especially like that's what it costs to get somebody for a gym membership, and like, you know, right? Like and that's a way lower LTV than this. So this actually feels like the This actually feels like the problem to me. Is that And the conversion's okay. I think you might just need to see if you can sell bigger bundles. And you might want to consider debt financing. Yes. So you have third party third party or in-house? Uh third party. Huh. Okay, then you might I think you just need to I think the I think you probably need a So you probably have a sales process you should do in terms of how you're offering the main thing. And so I would consider Wait till the next book comes out, you're going to love it. Um uh doing something called as like a menu close. And so you sell the vacation and say like, okay, if you were to look like a goddess, these are all the things you need. And then everything they cross off, they just look uglier and older.

3:41And so they're like It's like, okay, just look a little bit uglier, a little older. We can cross that off then, no worries. Right? Haha. Okay. And so And so you can start there though, and it's just like, okay, cuz I'd rather start at ideal, and then just try and figure out a way to make it work with their budget, than try and just get a sale. If that makes sense. So I'm going to bet that this is the problem. If you want, you could try and market this directly, and then then you'd have I guess 100% of people that would go into this, cuz like if you go to acquire customers, let's say let's say you acquire you acquire these people for $300, then it would make more sense to market that as the front end. My guess though is that you just need to boost this guy, cuz this is fine. Okay.

4:21Thank you. Yeah, you bet. I mean, I've heard of some med spas paying 200 bucks a lead. So if you've hit a revenue ceiling, or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's a my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting, click, book a call, and if you're a fit, we'd love to potentially see you out here in Vegas.