Mehr Output schlägt die perfekte Strategie

0:00So, I'm in the wholesaling real estate niche. So, a lot of it's Instagram like, "Hey, here's a nice check. Go join my school group." with many chat. Now, it works really, really well. My issue right now is I'm getting around 100, 200 people a day in the free school group and I'm trying to expand that more. Now, shout out to Alex. So, there's a couple days a month I get like 400 people to join my group. And I never knew why. And then I started subscribing and looking at your stuff and it's like, "Oh, Alex just talked about wholesaling real estate." once.

0:30>> [laughter] >> It just spikes and I'm like I'm like, "There are so many more people I can bring in." And so, my question for you is I'm already getting a ton of people from Instagram, YouTube organically into my niche. How can I double this because I'm trying so hard to get people organically. I'm so passionate about wholesaling. It's like how do I get even more people on even though it's already a massive amount?

0:54What I was saying earlier like do more advertising? What part? I'm trying to say this in not a This is This This sounds like a a douchey front end to what I'm asking. So, I'm going to try and say this. So, what stops you from just doing more better? I guess I could do that. Yeah. >> [laughter] >> Dude, the the back of the business is really straightforward. You just like People wildly underestimate how much work at the front end is. It's just a lot more than you think. You're like, "I'm posting like the amount I had a I had a a dinner 2 nights ago with a super famous guy who's a business guy and he's just getting into social and he's known.

1:34You'd know who he is. Um and he's a billionaire. And he was like, "I'm I'd really like to grow, you know, faster." And I said, "Okay, how many times a week are you posting?" He's like, "Oh, dude, we're posting We're posting seven times a week." Um he's like, "How many times do you post?" And I was like, "450." And he like almost out of his chair. He's like, 450?

2:00Right? Right? Exactly. And so, it's just like it's just the the comprehension of just how much skill there really is there. And there was a great little clip that went viral, which I'm happy it did. There's a Bollywood account um in India that that supposed that posts 100 times a day. And they get like 1.8 billion views a month on their Instagram. And Mosseri, who's the head of Instagram, has already come out and said like, you get zero, you will not get penalized in any way for posting more times. So, there's all this mythology around like, two times a day is the perfect.

2:29As much good stuff as you can get out is what you should do. Well, when I post more, it doesn't do as well. Typically, it's just cuz your ideas aren't as good and you had one good idea for the day. But, if you can make more good stuff, it's not like you're going to exhaust Instagram. Like you like it's very big. We're like we have 22 23 million, whatever it is, on School right now, and it'll be more next month. That is uh and you brought it up earlier. It's like that is 22 million out of 9 billion.

2:55There's There's and that Think about all of the all of the content from every person of those 22 million only grows School by a million plus. Only. So, like there's a lot. You so, you probably just aren't doing enough. So, if you take that to the hypothetical extreme though, it's like you just max yourself out, um I guess at that point you kind of just become a content creator. You know what I mean?

3:27>> [laughter] >> So, it's like like I I I spend two days a week on content. I've been doing that for years. And like we're running ads as well, uh and it's like I could you know, uh double that, four days a week. Maybe I could do six days a week. But, then it becomes kind of like, is it like this is not It's not thinking days. So, you spending more days per week on it is not translating to you getting more views. Are you thinking you're going to have to do it all?

3:58Yeah. Like create all the content? Yeah. Or like post the 450 things. Like cuz I do not do that. Yeah, I'm not the one not do that. I would refuse. Like that sounds like hell. You'd have a war. A war. I would just quit if that >> [laughter] >> was what I had to do. Like Yeah, I mean I'm not the one posting or anything, but you know, it's my face. You need to employ more leverage in your content creation process. You need to get more out for what you put in.

4:26Which is a combination of tech, it's a combination of people, and the biggest one of all is a combination of proof. So, to Sam's point at the very very beginning, like what's the niche that you're in? Uh I teach guitar. Okay. So, honestly, the the the the biggest thing that would make you explode is like how do I become the best guitarist in the world? Cuz the best guitarist in the world, like if Jimi Hendrix came back from the dead and started a group on how to do how to do guitar, it would blow up.

4:53It certainly would. But like I use that as the hypothetical extreme. And so it's just like you're not like you making more content, you've learned how to make content, okay? But it's like the wizby is what matters. Like why should I believe you? That's the big That's the big Vegas lights that you need to solve more than anything. And I do think collaborations can bump things a lot. Like like the recent one you did with Tony was a collab like I mean I collab with on Muzzy to do school. Like I've done collabs before.

5:21That Those are big spikes when you can make them happen. Um so there's more volume or a collab or just talent. Or some I think the best way to do the volume though, which I've seen the streamers do well, is you think how can I make many things from one thing? Or how can I make everything from one thing? Basically. So, they do one long stream and then their team takes it, they get the shorts, they get the clips, they get the YouTube video, they get everything from that.

5:53And then they get to create the volume on all of the platforms without having to come up with more ideas and make Do you know what I'm saying? Yeah. And you you do that pretty good, right? >> Yeah, that's the leverage is getting more for what you put in. You want to quadruple dip, quintuple dip, sextuple dip. Woo, calm down, dating guys. >> [laughter] >> Uh that's that's the idea. You're like with school news, I thought, well, I'll do one call, record it, that'll be my YouTube video, that'll be my post for the week. And then I wondered, could I even make that my email?

6:24Um I was like, cuz I don't want to do all of those different things, right? I was like, if I just do school news, I don't need to do a post. That's the only post I do in school, as you probably noticed. Works great. Um it's the only call I do, and it's the only content I do, basically. Yeah. So it's trying to make many things from one thing. We could go a lot further, like clip it and put it out on It's just not worth it for me versus the other things, but Yeah, like the challenge that I've run into with that approach is the clipped content never performs as well as a piece of content that was specifically made. Like you know what I mean?

7:02It's the nature of how you're setting up your stream {slash} longs. Like you can set up your longs so that they can create more shorts based on like what prompts am I going to ask throughout so I can make sure that they're more clippable. >> It's a two-way optimization. So like maybe you need to change the thing you're doing to be a little bit more clip. The So there's some moments that are clippable, right? >> Right. So I'll give you a completely off-the-board example that'll make this make sense. So um So have you guys seen uh Family Feud? That that whole show.

7:32It's a super old show. It has made a like re-emergence because the format of the show just so happens to be a perfect short format. He asks like, "What's the most common place people make whoopee?" And then it's like "Bum bum bum." And then there's just this open loop like who's going to win? Open loop. And then like it's probably a crazy answer. Payoff. Right? And then there's audience reaction. So, it's like this very, very concise format where you get Steve Harvey's response, you get both of the teams' responses, you get the person across from them response, you get audience response. And so, you have all these social cues of what should I be thinking or you know as this is happening and the suspense builds watch time. And so, that show just so happens to have built in built in a way that has made it re-emerge because they stumbled into the fact that it was a short format. I'll give you a different example of this. Dana White UFC He has a new sport called slap. I think it's called slap. Um but basically it's two people slap each other. It's It's made for clipping.

8:27>> It He started with that. He started by thinking, "How can I make the most viral?" And I've never asked Dana about this, but I heard second hand, so I'll just leave it at that. Um How can I make those a a a a a format, a sport that is built for social? And so, I think to the same degree for you, it's like how can I take what I'm doing in long and create it in such a way that it it it um it can be native to these other formats that I know have high reach.

8:55Thank you very much. The stream is might have you some things you can learn from. I saw this girl She's called like Chris Drama. Have you seen this girl? She's a drummer on YouTube. Blonde girl? Blonde girl? Okay. Well, yeah. Um but anyway, you should look this girl up. Chris Drama. K R I S or something. She streams, but then that makes everything she does.

9:23And she doesn't have to like And she make they get good clips from it. They get good everything from it. Like millions of views on all of the things, right? Millions of subs, all of it. But it all just comes from like one stream. Where she's playing the drums. Also, do you let people know while you're Are you doing lives? Are you doing Are you doing lives? Uh my main content vehicle is actually been short form Uh well, that changes.

9:48Yeah, that You're trying to make a long from a short form? No. That doesn't work. >> [laughter] >> It's like reverse engineering ads. You've got to start with the long one, man. Like Yeah. Okay. Okay. >> [laughter] >> I have long. I have long. I have long. The people that are the most efficient start from the longest ones, right? Like the podcasts, the the streamers, they start long and then it gets short.

10:15If that makes sense. Yeah. Yeah. Yeah, hero content. But I was going to say for anybody who does live stream, um I have found that audiences are totally cool with you being like, "Hey, by the way, I'm recording an intro real quick." No one cares. Everyone's fine with it. Yeah, it's like behind the scenes. No one cares. >> started hammering next door I from my office and I was like, "Oh my god, my life's over." Like in the middle of it. In the middle of a school news episode, everyone was loving it. They were cheering in the comments. They were like, "This is amazing."

10:41>> [laughter] >> Like it cuz it it's real, right? House party next. Dude, I went to a lot of house parties. I could do some good live streams, but I don't know if it would be good for my brand or school. It's fun. It is, [laughter] but Real quick, I'm going to show you the exact 10-stage roadmap from zero to 100 million plus that less than 1% of companies finish I've now done multiple times, and so I can say with a lot of confidence that these are the stages as head count increases that you need to get through, and I broke each of these down by each different function of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brick and mortar, all of this, and it works.

11:29And it's my gift to you. It's absolutely free. And so, the link's in the description, but you just go acquisition.com/roadmap. Just enter your info and it'll spit it right back to you, all free.