Wie ein Chirurg in 14 Tagen 250.000 $ mit einem Onlinekurs macht

0:00Sweet. >> Uh, I teach other doctors how to cut out skin cancer. >> Okay. >> Uh, I started selling an online course about 2 weeks ago. So, we're at 250k in revenue. So, >> Amazing. >> Yeah. >> What's your main practice do? >> I cut out skin cancer personally. >> No, no. I Yes. I meant revenue. >> Oh, 4 mil. >> Oh. >> Okay. Got it. Why are we doing this? >> Business is more fun than surgery. >> I have so many thoughts. Okay, keep going.

0:27>> [laughter] >> Yeah. >> Uh, I want to get to about 10 million annual revenue is the goal. >> side? >> In this side, the new side. >> Okay. >> Uh, the problem is I'm trying to work out the model. >> Okay. >> I want to work out how to get there as fast as I can. >> What's the price point? >> 5K. >> Okay, 5K one time and it's just videos that tells you how to cut out the cancer. >> Correct. >> Got it. Um

0:52>> It's a nice, very specific area. >> Noted. Um What What's your primary acquisition channel? How are you getting customers? >> Organic Instagram. >> Okay. So, you put So, you have a little bit of a following and then >> Yeah, into a email newsletter. >> Uh-huh. And then sort of directly to a checkout page from the email newsletter? >> No, I took enrollment calls. >> Okay. >> Yeah. >> Got it. Um so, organic to newsletter, newsletter to call?

1:18>> Correct. >> Okay. And then you emailed your list and said get on a call with me and I'll sell you the stuff. >> Yeah. Correct. >> Okay. Um so, you sold What's that? Uh, 25 or 50? 50 people? >> Yeah, 50 I had 58 calls. I sold 56. >> Amazing. Underpriced. Um but that's fine. Um Okay. So, you want to get to 10 million. You want to sell how to do this to other surgeons. Correct?

1:45>> Other doctors, dermatologists, surgeons, GPs, yeah. >> Got it. Is there Is there like an ROI for them? >> Well, they get better at skin cancer surgery so they can charge a lot more money for it. Yeah, they don't have to refer cases on to other doctors. They can do them themselves. So. >> Is that super common? >> Yeah, because they don't feel confident in this particular area. So, they will refer their cases on. So, >> So, dermatologist is non-surgical would be able to go through this thing and then legally be able to do it? >> Oh, yeah, for sure. And GPs would do.

2:12>> Cool. Interesting. Okay. Um I mean The I mean, the business is pretty straightforward. Um I definitely feel like I don't want to I won't even get into the $4 million practice. We'll just leave it over there. It'll be beyond the scope of our conversation. Um So, we have to do more and you probably have to charge more. So, I think the 5K one-time is probably not the the the model that you want. Um I would probably want to do You don't do any in person. Would you be open to doing in person?

2:44>> I'd be open to doing it. >> Okay. Cuz if they flew out to your practice and you showed them how to do it, I think that'd be like significantly more valuable. Um I would want to do something like 25K and then maybe like 5K a year and includes a meet up of like the new things that you're finding. And they'll probably want to do that anyways just cuz it's like it's fun and giggles to hang out with other surgeons that are like into the same stuff. Um Yeah, that's probably what I would do from a model perspective. 25 and five or 25 and 10, something like that. Um first year is included in the 25 and then it renews annually. Um Do it, you know, do one little clinic once a month. And you can hit your list up. Uh how big could you hold the people in the room? Or like how many people could you teach?

3:24>> Um that becomes difficult to get a lot of people in there. So, yeah, probably five max maybe. >> Yeah. >> And the video quality that I have is probably better than if you were standing next to me. >> Yeah. >> Um >> But people still perceive in person training as more valuable. Um >> Cuz my thoughts are in as well as a course, do I go down an online community platform? I know a guy made the school.com. >> Yeah.

3:50>> [laughter] >> Um I want to minimize um complexity for you. I think that your avatar is very busy. And so, I think that them getting out of like most physicians love conferences. They like to get out of their current grind. And so, I would want to tie it to that. Um, you might not have to say that you're going to be teaching them how to do it in scrubs when they're there, but I think even you just doing like I'll show you a little bit more about the model like how I advertise it, how I sell it, some of the other components of it not just like the pure surgery because the closer you can get it to like how much of the 4 million came from this stuff?

4:27>> Oh, like 250k. >> No, no, no. >> Sorry. >> Of the 4 million on the practice side, >> Yeah. >> how much of it came from skin cancer and all that stuff? >> 70%. >> Oh, great. Okay. So, it's like cool. I did $3 million last year doing this specific thing. I think if you teach more of the business part of it, that'll be significantly more valuable. Obviously, you'll teach the skill, but once they have the skill, there's no additional value. The consumable value will be the things the updates in the model, the tweaks that you learn at your existing practice. So, that's like your test kitchen. And for them, it's like if you just help them sell a little bit more or a new ad that's working well or a different way of getting customers.

5:03All of those things if they get one more case, it pays for you, right? And so, there's a lot of incremental value there. Plus, that's like direct ROI. So, I think people need a reason and an excuse to buy stuff. So, the the reason that they want to buy it is cuz they want to hang out with their buddies who are in surgeons so they can them out about patients, right? The excuse is that if I just learn one thing, it pays for itself. And so, I think I would charge more because one or two cases probably cover that anyways, I'm assuming.

5:29And then, I would just still make the annual piece uh an event of some kind. You just don't need to do it as an over-the-shoulder uh you know, watch me. It could be something like more like this. >> Yeah. >> Size-wise. >> Mhm. >> They could do like I mean, at at scale, you could do one of those a month, it wouldn't be a big deal. And all of that would still be tons of media they could funnel back into content, make ads, all that kind of stuff. So that's from a money model perspective. From a traffic perspective, I don't know what you if you're doing it right now, but I would strongly encourage you to be capturing before and afters and the reactions of the people knowing that they're cancer free and all that kind of stuff from the work that you do and you'll get multiple bites at the apple there. So number one, you'll get the reaction video. Number two, you can do a case study and be like, "Oh, this is Sarah.

6:14Sarah did this nose thing. This this is an interesting case because of X, Y, and Z or Z, right?" Uh And then uh number three, you can make carousels out of it as well. And so for every case, you can get two or three posts out of it and then the better performing of those, you can reroute into ads, right? Which you can then license to them. I know this model well. And so that is basically the end state version or the future state version of this business that you have right now, but congrats on doing 250 on selling a 5K course.

6:41>> Thanks, man. Appreciate it. >> Is that clear though? >> Yeah, that's good. Good >> [applause] >> If you like this video and you're business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling road map that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free and since you're business owner, I appreciate you and uh enjoy.