Wie wirkt mein Investmentfonds seriös genug für Investoren?

0:00I sell a passive investment opportunity to people with idle cash that want to invest it. Okay. Currently, we're at 3.1 million in revenue. I'd like to be at 10. What's stopping me is getting the right lead on the phone. In previous um months, my marketing has been education. And when a lead gets with me on the phone, they want more education. They want to buy an education product for me rather than invest with me and be a passive investor.

0:28So, do you have a fund or are you doing syndications? Both. Why don't you just keep building the fund? I'm So, I'm trying to keep building the fund by attracting investors. >> Then what's the issue? When I'm marketing, the attraction from the investors comes from education about what I do as real estate lending. Mhm. >> I'm educating Here's how to underwrite. Yes. >> Okay. >> Here's how to underwrite. Here's how we look at properties. Mhm. But when someone gets on the line with me or my sales team, they want to learn more about the business rather than putting their money in the fund.

1:02>> I think it's because of how you're talking about it. Okay. >> Like right when you hop like as soon as you got up, I assumed you sold an investment opportunity education thing. Okay. Like you spoke in language that sounded less legit. So, you're attracting people who are less legit. And so, if you want to attract more legitimate investors, I think you just need It's actually kind of a branding and messaging thing. And so, I would be talking about fund one, fund two, what our you know, expected returns are looking like, what the pro formas are. Like you just need to level up your language so that you'll attract a higher level person.

1:34But everything that like you walking through a lot of it's honestly going to going to be like the look and feel. It's kind of some of the intangibles. I don't know. Are you going to YouTube or where are you making your content? >> YouTube, Facebook, Instagram. Okay. Yeah, so you'll have to be really careful with compliance. Investment opportunities fall under a ton of scrutiny scrutiny. Um are you I'm assuming you're selling to accredited investors only? Yes. Right. And so, um yeah, I I would I would definitely dissuade you from selling education if you already have this legitimate thing. And so, cuz it sounds like part of the problem is like I feel like I have this opportunity in front of me.

2:09>> That's correct. >> Right. I I think that um I think the reason the opportunity is there is because the messaging is off. Okay. >> And you would get a higher percentage of people who would write you bigger checks if it sounded more legit. Does that make sense? Yep. So, just studying kind of what what existing Yeah. I would talk about it. And but I do think education though was fine uh in terms of what you put out for free. It's just um you have a legit thing. I would go more in that direction uh rather than less in that direction.

2:41Yep. And the thing is is that you're going to be sacrificing money today for more money tomorrow. So, this is definitely a delayed gratification move. Um but I think from what you're saying, that's probably I mean, do you want to go more legit or more cash today? More legit. >> I It's a real question. Some people don't. Um Build the fund for >> Yeah, if you're going to build the fund, then build the fund. And just do it right. And so, I'd probably look at the look and feel of the site. I'd look at your actual Instagram. I'd look at your Facebook. I'd look at your YouTube. It's like, does it look legit? And all I would do is look at other fund managers and look at what the content they're putting out looks like. And look at what you're what you're putting out. Also, I'd strongly recommend getting on X and LinkedIn if you're trying to get accredited investors. Like goldmine there in terms of quality of people. Like money Twitter's packed. Got it. Thank you. Yeah, you bet. If you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it.

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