Arme kaufen Dinge, Ehrgeizige investieren in Fähigkeiten

0:00When I was young, my father gave me this advice. Rich people buy time. Poor people buy stuff. Ambitious people buy skills. Lazy people buy distraction. I can give you the first and easiest 2025 prediction. Look at what you spend money on, look at your calendar, and wherever you invest is what you will get more of. So many people are surprised when they look at their bank account next year and it's lower than they want it to be. They look at their accomplishments from that year and it's not the things they set out to do. But when you look at their calendar and their credit card expenses, it's very obvious why those things didn't happen. Because we vote with our dollars about the things that we care about. We vote about the type of person that we want to become. And as the first thing that you can do today for next year is actually comment below this video and I rarely ask for this. The thing that you're actually going to do today. Not what you're going to begin doing next year or what your resolution is going to be. But if it's important enough to do for future you, it's certainly important enough to do for current you. Because current you, by the way, is the only you that's ever going to enjoy life. I'll give you this story.

1:03So I remember when I was a few years back, I was walking with Layla and we went to Sephora, which is like a makeup store. So we walked inside, you know, I'm sitting you know, standing there awkwardly cuz I'm like I don't know what I'm supposed to do here. There's this lady with the smock who like helps out and she had these two girls who were young. They must have been maybe well, about this this old. I'm guessing between nine and 40, who knows. She's leaning over and she has these two paintbrushes in her hands and she says, "Okay girls, now that you guys are women, you need to start budgeting for this stuff because you're going to be spending money on this every single month to do your makeup." And so the girls grabbed them, they were super excited and they went to go check out.

1:37And I saw that exchange as actually a really beautiful lesson when it comes to identity. Our priorities we dictate by what we spend, not by what we say. These girls, because they wanted to step into this new identity, had to match it with new priorities. So they had money or they had saved up their shackles or whatever they do for chores or babysitting or whatever. By doing that, they had to start prioritizing some of that money towards their new identity from girls to women. But the thing is is that many people who want to start next year think, "Okay, well, I'm just going to see if this happens." But it doesn't work that way. You have to basically make the decision that this is the type of person that I want to become and then these are the actions that that type of person would take and then we align our calendars and our budgets in accordance with that so that the investments we make yield the results that we want. But the thing is is that people want to say, "Hey, wouldn't it be great if I owned Apple?" But they never buy the stock. If you want to be that version of you, you need to start buying stock in that today. Both by paying in time and paying in money to vote with your dollars about what you truly care about. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.