Ist dein Business unskalierbar oder einfach nur hart?

0:00I'm a short-form content creator in the product review space. So, I right now I'm doing about 120 million views a month just short-form. But, 75% of my revenue comes from brand sponsorships. Okay. But, I'm realizing >> products? >> Yeah. Okay. So, you are UGC. Pretty much UGC. I'm more faceless as well. So, it's like not really a personal brand type of thing. Cool. Uh I'm realizing the current business model isn't as like scalable and sustainable long-term just for me. Um what would be a good road map for someone like me who's a content creator?

0:31>> Scalable? Uh it's just I think like a little part of it's like unfulfilling, and a lot of it is like All right, I'm going to pause you right there cuz I think this is really viable. Yeah. For everybody. I hear that sentence all the time. I have this business. It's working. I don't think it's scalable. I should do a different business. If we reframe this as I'm doing her business, it's working, and now it's hard, and so I'd like to do something easy. Can you tell me something easy?

0:57That's That's what I hear. And so, I'm bringing this up because it kind of hits to kind of what I was talking about earlier. Like, you have to confront the problem. But, like the other side of that problem. So, the way that I The the way that I talk about this to our founders within the portfolio is like, let's say that I'll just give a simple example. Let's say that we have to I'll I'll loop back to your question. Oh, thank you. Um let's say that we have uh you know, a key hire that when this key hire comes in, we could add, you know, 5 million Ooh, nice screen. There we go.

1:22Uh 5 million dollars in profit to the business. All right, this is going to be really I said five 5 million dollars top line, 2 million dollars in profit to the business. But, this is somebody we're going to have to pay, you know, 500K a year uh to unlock this. Okay? So, this is going to be a pretty specialized role that we're looking for. Now, a founder might say, "Hey, can we just like figure out a way to not have this role?" Now, I think it's a worthwhile question to pursue, but sometimes you just need the role, right?

1:46And so, this 2 million dollars, let's say at a 7X enterprise valuation, is going to be an increase in 14 million dollars in enterprise value, which if you own the business, goes straight to your net worth tax-free. And so, if I say back to the founder, "Hey, do you think you could find this one person for 14 million dollars?" All of a sudden, it feels better. You're like, "You know what? 14 million, I can find it." Right? And so, I try to think about like, what is this going to unlock in the business? What is this going to create to enterprise value? And then I try and put a ticket to kind of the hard that I'm trying to go through. Like, we had a different portfolio company where we had to put in this uh I talked about them yesterday. We had to put in this tech tech component to it. And I was like, "Well, currently, the company's probably valued at like 80. If we can get this fully integrated, we could be valued in the 200s." It's like, "Man, but building a whole developer team, we'd have to recruit a uh you know, a head engineer. We'd have to develop you know, bring all these other people in."

2:34I was like, "Yeah, I mean, we'll also get paid 150 million dollars to do it. So, you know, worth it." >> [laughter] >> So, it's like it's hard and worth it. So, anyways, please continue. So, it's not scalable. Yeah. Uh I appreciate that. Um >> [laughter] >> Um sometimes I'm struggling to figure out like what to optimize for cuz just like chasing views as a content creator isn't always like the best thing to do, especially especially cuz I don't have a product to sell. And since I review 50 products a month, if I make a one product, there's only so many times I can post a video about it, right? So,

3:08>> many products. Yeah. I mean, uh are you saying like why do I review so many products? No, I understand why you review so many products, but there's so many more products to review. Basically, why is this not scalable? Why can't you review 500 products a month? Um I I can. I think that's a possibility. It would be like figuring out if the business model is going to be served towards brands because that is the driver of the business. It's 75% of the revenue. Or if I'm approaching it from the wrong way, and I'm just like I should just double down on like long-form YouTube cuz I haven't even posted a long-form YouTube video. But, you get paid on these short-form Yeah. that they probably repurpose as ads.

3:42>> Yeah, they run ads behind it. So, they usually are paying for like the usage rights behind that. So, it is a you know, a possibility. Um and then another thing is just me getting in my head about creating a bunch of me's who is just doing the same thing cuz it's basically like a formula because I'm not a tied to a personal brand. Yeah. >> So, yeah. That makes sense, yeah. >> I mean, yeah, it's like I I do 50, and I do majority faceless.

4:08Why can't we do 500? I mean, do you run good margins? Uh yeah, we 80% margins. >> Right. Yeah. Let's do more of that. Do more? Yeah. Sweet. Okay. Thank you. This is a good talk. So, if you've hit a revenue ceiling, or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's a my team spends 2 days with you to identify the thing that's holding your business back. And so, if that sounds interesting, click book a call, and if you're a fit, we'd love to potentially see you out here in Vegas.