Admit your agency sucks at retention and actually get more clients

0:00So, I had a guy who he can hear he was he helped him work in agencies to get customers right. And so, he was telling me that he was like dealing with impostor syndrome. He was like, "You know, I just you know, I just feel kind of you know, weird like cuz you know, my my agency wasn't really that good. We kind of like sucked at being an agency and I'm teaching how to run an agency." I was like, "Yeah, that's that's pretty shitty, dude. I agree. You should you should feel that way." And so, I was like, "Why don't you just tell the truth, which is that you were really good at getting customers right and [ __ ] but you couldn't keep them for shit?" I was like, "If you told me that, I'd probably want to like feed you a pie cuz now I understand it. I'd be like, 'Hey, so I had sucked at running an agency, really good at getting customers, and I was like, well, [ __ ] I don't really want to keep doing the agency work, but I can just sell agency work cuz I get customers who are way better at agency work than I am. So, I'll just show you how I got customers.'" Why don't you say that? He was like, "Oh, I guess." I was like, "Do you feel like you're lying there?" He was like, "No, that's what it was." I was like, "Great." So, like people just get the impostor will start to position or posture themselves as though they're something they're not. It's going to be like people just don't like people who lie or deceive. And so, like you can market your ass off if you just always state the facts and tell the truth.