Luxus Gartenbau: Gewinn verdreifachen ohne mehr Kunden

0:00Unternehmer/Gast We sell high-end residential landscaping and maintenance services in Aspen, Colorado. We do 7 million currently and I'd like to be at 30 million and I believe what is stopping us is our current pricing model as well as talent to scale. Okay. So, what's the issue? >> [laughter] >> I guess so selling kind of like a luxury service to people who are used to extremely like, you know, high-end Mhm. lifestyle.

0:27I thought that our pricing was expensive coming into this and I've talked to a couple of people in the room and they're like that's not expensive at all and I was like cool. >> out of your pocket not theirs. Yes, exactly. So, I guess how how should I approach this in terms of like You have the best problem. You can just literally say a higher number and just that's you change the price. So, what point should I kind of like push that limit on pricing? >> Now. And then when when we start to get like more churn, that's when I go, "Okay, that's our top limit."

0:54>> Okay, so is the is the pricing the basically Okay, what are what are net margins right now? We did 11% last year. >> Okay, got it. And I mean, we talked about some pricing stuff. So, like a 20% bump would triple your profits, so that would be pretty material, right? >> Yeah. Um you could probably sustain a 20% increase without really changing much about the business. Uh but this is Is the majority of revenue front-end landscaping or the back-end maintenance?

1:19Uh maintenance mainly. Oh, really? Okay, what's the split? Uh we do 70% maintenance. >> Okay. So, one time up front and they roll right into the maintenance. Okay, got it. Um Yes, I mean, I think you identified the issue. So, you just need to raise your prices and then when you make less money, then you can swap. But the nice thing about that business, what I like about the landscaping business is that you have this big involved upfront thing that you have to do and there's this like kind of weird like I don't want to just have this other person come in. Like I just spent 80 grand or 180 grand on, you know, doing redoing all my landscaping.

1:56You're anchored against that price and so the $500 a month or thousand whatever it is that you charge just means nothing Yeah. comparatively. And so, I think you have a ton of room there. Cuz it's almost like insurance on the thing they just paid for. Yeah, definitely. So, do you want to increase it more on the front end or the back end? Back end. Okay. Yeah, recurring revenue. >> Yeah, I think you're you're perfectly situated to do it. So, that's that one. What was the second part? Talent in our area. Our market's kind of small, isolated. So, we just don't have a huge talent pool to pull from. Yeah, so you can start advertising nationally and then paying for people to relocate.

2:28Okay. We do that. Oh. Okay. Yeah, so it's just like you give people a moving package. It's almost like a signing bonus. Okay. Yeah, and that's negotiable and you go back and forth and fundamentally it's like, "Hey, you're going to be outside in the best place ever." It's great. Yeah, except when it's freezing. Yes. >> [laughter] >> That's true. Awesome, well, thank you very much. Appreciate it. >> If you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you to train the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at your business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.