Warum du mehr Beweise statt Behauptungen brauchst

0:00I want to be top 10 marketer in the world. Okay. >> Tell me three things which I should not >> tell you one thing. >> Okay. >> Which is that you need more proof. >> I need more proof. Right. >> Yeah. So to be like to be the best marketer in the world like you could take everything that I I say you could literally copy word for word every video, every book that I have and then just produce it in India, right? You could do that. Shoot people do, right?

0:30And yet none of them have nearly the same audience or influence. Why? It's open question. >> Yeah. So over here like my I am among 30 people whose book got forwarded by Dan Kennedy. So I for the proof part like even I rank your charts and I got awarded by Yeah. >> Answer the original question. So if you use all that stuff or if someone used all that stuff, why why is there no one in India or China who's just taken everything I have and translated it because tons of people have. Why are they not me?

1:02>> Because I'm connected to you, not that stuff. >> I'll say two reasons. One is uh they're not source. So it's very different to be somebody who's an accoly of someone versus someone who thought of it. So you can regurgitate SPCL, but you don't know how I came to that. You can regurgitate the branding thing, but you don't know how to apply it because you didn't think about it from first principles. When it breaks, you don't know why. So, the application breaks. That's number one.

1:27Number two is that no one has the proof. And when I say proof, I mean, what's the like where's the $50 million company you sold? Where's the billion dollar tech platform that you own? Where's the billion dollar advisory practice and private equity firm that you own? Like, that's what's missing. And so like if you want to be in the B2B game, and I want to be very clear here, you can make money doing anything. It's just how how much, right? And you can always convince people at a at a lower, you know, at a low level, but as you try and go up the market, you will need to have more and more compelling proof. To be impressive to poor people, you just need a little bit of money. To be impressive to rich people, you have to demonstrate a lot more. And so, but the problem is that the rich people tend to be the ones who influence a lot of the poor people.

2:17And so, you want to be an influencer's influencer. You want to be somebody that the people who other people look up to look up to. You want to be your favorite rapper's favorite rapper, favorite comedian's favorite comedian. That's your favorite marketer's favorite marketer. And in order to be your favorite marketer's favorite marketer, you actually have to be really good. And in order to for people to know you're really good, so how do I get Tyler to eventually come to my team? I have to prove it. Because if if if we just assume the the audience at large, the market at large will start at 2° left of setter, they're going to start at skeptic, start at doubtful, and rightfully so because they were 14 the first time they bought an MLM and were like, "Oh my god, I should never do this again." And then from that point going forward, they never believed anything ever, and they shouldn't. But eventually, if you prove enough things, they're like, "You know what? This is actually a really good source of information." And so the reason that uh a brand will grow like if you want to have a big marketing brand why is it that Warren Buffett like why do why do we listen to authorities do you know why we listen to authority figures because it's the lowest effort way of consuming information because if you listen to an authority you don't have to start you don't have to think is this true is this not true if Warren Buffett says this is how you invest he's worth hundred billion dollars he's been doing it for multiple cycles multiple world wars and you're like I believe him and so you can pretty much just directly take what he says, put it into your brain and then act on it. And fundamentally, this is the issue with humanity in terms of authority because it's very persuasive because we don't even think about it. We just take it as fact because it's lower effort. When you have fundamentally a diff a teacher who makes $50,000 a year could repeat everything that Warren Buffett says about investing, maybe even make better content about investing, but no one would believe them because if you're so good, why are you a teacher making $50,000 a year? If you're the best marketer in the world, then why aren't you the best marketer in the world?

4:01And so like if you want to be the best marketer in the world, then go market and prove that you're the best marketer in the world. Like go sell some …