Mit $100M Leads mehr Immobiliendeals gewinnen

0:00Unternehmer/Gast Uh, Richard Ferris Hermoszi, I have a real estate development business. We do value ad deals. How do I apply your principles from $100 million series uh to this business? Okay. Uh, you're scaling ACQ, which is private equity, is very similar in my opinion. Yeah. So, okay. So, if you're in the development business, do you see your leads as the deals or do you see your leads as the investors? So, maybe uh if you guys can scroll down, um we'll be able to see Richard's answer if he's uh let's see here. Richard, where you at? Give me an answer here, man.

0:41Um you see both his leads. All right. So, which are you're we're on right now, but yeah. Do you see uh which one are you are you not getting leads for? use your own capital. Okay. So, you really want more deals then. Okay. So, I guess from the development perspective, you're looking at tearowns andor land.

1:07Alex Okay. Yeah. So, I mean, this is going to be just an advertising thing straight up. It's like, all right, so can I build a brand around this? So, this is going to be all this book. It's gonna be all blue book, right? Yeah. Landing conversations. So I would be looking at me [Music] thing is it's so targeted. Um I would probably be using an outreach method and then having a base level of content. So I wouldn't expect that content was going to bring me like tons and because you're probably so specialized because it's you know it has to be certain size, certain area, all that kind of stuff. Um I would be making sufficient content that people would know that like I'm legit and I do this for a living. But outreach would be my primary method um of trying to attract deals. And as silly as this may sound, kind of like I was saying earlier with Chiron in the in in the real estate industry, like he did 260 something events like in industries where it's super small and very aggregate at the top, the conference or shooting them in the barrel method uh is one of the most effective ways of doing it. Like if I had to like start over tomorrow in new industry, I would be at every one of these conferences and I'd be meeting every person that I possibly could there because it's not the person you meet, it's the person that person introduced you to. Like that's the that's the game, right? Um and so that's kind of like an investment that I would be looking at uh in terms of increasing number of conferences that I would attend. I'd be like, can I do one a week? Um and then outbound and follow-up would be the next thing. But it's going to take a lot of violence for this. But once you have, you know, a few good deals and like I'm sure I mean, if this is the main business that you do, um, you having a few good big wins will attract more attention and more capital obviously.

2:49Um, but a lot of the deal stuff is like building out the broker network. Um, like that's what we have in our because we do a lot of real estate. Um, we just have a network of brokers that we've done a lot of deals with. And so over time we've just, you know, it's a long business, right? Right. And so it's like for the last like we've been focused on, you know, one market particularly for like six years. And now like most of the brokers come to us with all their offmarket deals uh first because they know we can close. And so some of that takes time, but it's also like kind of how it works. So I know that was a little bit less of like here's let me tell you this one secret, but I think you already knew there wasn't going to be a secret method. Um and so yeah, that's the deal.