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Why qualifying leads beats chasing every prospect in real estate sales
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0:00I work at a real estate company. It's only for marketing and sales for new wholesalers. >> So, what do you want to have happen? >> Our close rate is super well. When we're on like sales calls, they can't afford the first payment or they can't get approved for financing. And I'm like, is that a sales problem or is it a lead problem? >> I'll tell you this, man. You will make significantly more money by adding qualifications to a funnel. >> I got that that fear of mine. It should make it more profitable because we're not talking to unqualified people, correct?
0:26>> Yes. And fundamentally, like when you accept everyone, you ward off people who can actually afford it.